SMM News: after last month's growth stall "false alarm", the new energy market ushered in an outbreak this month.
As the last transitional month of the subsidy retreat, the new energy market wholesale achieved a sales level of 134000 units in June, up 97.9 per cent from a year earlier. Among them, the pure electric class A model has the strongest increment, accounting for 58% of the pure electric passenger cars.
From January to June this year, the new energy market sold 576000 units in a narrow sense, an increase of 65.8 percent over the same period last year, and handed in a bright "report card."
Cui Dongshu, secretary-general of the Federation, said that this level of sales reflects the fact that new energy passenger cars are gradually getting rid of their dependence on policy.
At the same time, May has not yet reached the end of the retreat, manufacturers are also facing the pressure to clear inventory, the need to balance the data of all parties.
However, Jingxuan believes that with the formal implementation of the new subsidy policy in 2019 and the impact of Guozhou six emission standards on the plug-in market, the new energy passenger car market is expected to fall significantly in July, but the decline will not last long.
The online ride-hailing, taxi electrification market and third-and fourth-tier cities, or will become the next stage of the largest incremental market.
Pure electric type A car increment is rapid, the third and fourth tier city "power"?
As we all know, in third-and fourth-tier cities, per capita disposable income is relatively low, consumers are more concerned about the cost of vehicle purchase and use.
Under the influence of the current political situation, the rising oil price undoubtedly highlights the advantage of low cost of new energy vehicles.
At the same time, coupled with the small travel radius of people in third-and fourth-tier cities, the requirement for mileage is not too high, which makes the advantages of new energy vehicles more obvious.
Obviously, consumers in third-and fourth-tier cities have a relatively higher "fit" with new energy vehicles.
From 2018 to the first quarter of this year, the number of new energy vehicles in third-and fourth-tier cities grew faster than the industry as a whole, according to the data agency. Among them, the pure electric type A car is more warmly sought after by the third and fourth line consumers.
Passenger Federation data show that from the level of new energy passenger cars, the current sales are still mainly A-class and below-A models, which also points to the future third-and fourth-tier cities will be the driving force of the new energy market.
Regionally, in places where low-speed electric vehicles are popular, such as Shandong and Henan, pure electric models of Class A and below are easier to sell. Because there are low-speed electric vehicles in front, consumers have a higher understanding and awareness of new energy vehicles, and the price difference between the two is not too much.
At the same time, in the first half of this year, the state cleaned up and rectified low-speed electric vehicles, further freeing up a lot of incremental space for pure electric A00 models.
In the next stage, the key consumer market for new energy vehicles may spread from first-tier cities to other restricted cities and third-and fourth-tier cities, while pure electric A-class cars may become the "main force."
In addition, the independent brand A0 SUV market is also growing rapidly, BYD, Chery and BAIC new energy and other electric SUV models sales are growing rapidly, becoming a good representative of the economic passenger car electrification breakthrough.
Will the future ride-hailing "support" the new energy market?
"in the context of today's depressed car market, the online ride-hailing industry provides a new window for the future growth of the new energy market." Auto analysts said.
And the promotion of policy, but also promote the network ride-sharing platform to become a major help in the development of the new energy market.
Prior to this, Guangdong Huizhou, Hainan Sanya and other places have come out of the new rules for ride-hailing.
For example, in the detailed rules for the implementation of the Management of Network booking Taxi Operation and Service in Huizhou (trial), it is stipulated that vehicles engaged in online ride-hailing operations should be "new energy vehicles with a wheelbase of not less than 2650 mm."
The advantages of new energy vehicles in vehicle costs and maintenance costs, coupled with some cities can also enjoy unlimited license, unlimited traffic and other policy support, there is no doubt that it has become the first choice for online ride-hailing enterprises to purchase and choose models.
At present, including Guangqi, Geely, SAIC and other enterprises have entered the online ride-hailing industry, and such as new energy big BAIC new energy and Jianghuai, all have "Dadan" cooperation with online ride-hailing enterprises.
Next, with the overall electrification of the domestic taxi industry, it will also further promote sales in the new energy market.
Cui Dongshu, secretary-general of the Federation, said: "although the proportion of electrification of mainstream intermediate cars is very small, electric vehicles have been gradually launched in the rental market, and the demand for motorization of online ride-hailing also depends on the guidance of the policy."
Later, he added: "in the future, there is great potential for the electric vehicle market, there is a strong market demand for micro and public use, and the gradual infiltration of electric vehicles will subvert the pattern dominated by traditional cars."
It is undeniable that the future development of the new energy vehicle industry and the optimization and upgrading of the online ride-hailing industry are carried out synchronously, and the mutual promotion of the two can achieve win-win results.