SMM News: in May 2019, the performance of the new energy vehicle market was slightly disappointing.
Wholesale sales at the new energy passenger car market were 97000 in May, up 5.4 per cent from a year earlier, down from 28.4 per cent in April, according to the Federation.
If the performance of new energy commercial vehicles is also taken into account, the implication of new energy vehicles falling out of favor in May is even more obvious. CAA statistics show that new energy commercial vehicle sales in May was 9000, down 53.7% from a year earlier, resulting in an overall growth rate of only 1.8%, almost stagnant.
In this regard, some industry experts said that the transition period of new energy subsidy policy in 2019 is about to pass, new energy vehicles are facing the challenge of further decline in subsidies, to maintain high growth has been very difficult, sales may further decline.
However, the steam field believes that the performance of new energy vehicles in May, only temporarily out of favor, will not affect the overall performance of 2019. There are two main reasons: on the one hand, the decline in the growth rate of new energy vehicle sales in May was affected by the abnormal phenomenon (the sharp discount of the five cars and the wait-and-see mood of consumers); on the other hand, the efforts of the joint venture brand will gradually lead to a steady growth in new energy vehicle sales.
In May this year, various parts of the country announced the early implementation of the sixth year emissions regulations, which led to a large number of national five car sales promotion, some car companies even put out the slogan "buy one get one free". The huge market preferences of Guowu have stimulated consumers, causing some consumers who are keen on new energy to turn to the fuel vehicle market. However, it must be noted that the substantial discount of the national five vehicles is only a temporary phenomenon in a special context, and will not affect the growth of new energy vehicles in the long run.
As for the wait-and-see mood of consumers, it is even more a temporary phenomenon. Despite repeated calls in the industry for key cities to liberalize fuel vehicle purchases, the national attitude is that only new energy vehicles are banned and that some consumers who have illusions about fuel vehicles will eventually return to the arms of new energy vehicles. Another part of the consumers who wait and see new energy vehicles, mainly affected by the transition period of new energy subsidies, are hesitant about the timing of buying new energy vehicles, and will not fundamentally affect the sales of new energy vehicles.
The picture is from the Federation of multiplier.
At the same time, the power of the joint venture brand on new energy has been effective. SAIC Volkswagen's Passat PHEV has been in the top 10 in terms of new energy passenger car sales for the second month in a row, with sales in April ranking ninth with 3081 vehicles and eighth with 3293 vehicles in May.
This shows that the joint venture brands in the new energy sector also have a very high appeal, with their power, the new energy vehicle market will further prosper.
In fact, Cui Dongshu, secretary general of the National passenger car Market Information Association, is also very optimistic about the development of new energy vehicles. "the Federation's forecast for the sales of 1.7 million new energy vehicles in 2019 will not be downgraded. The new energy passenger car market is currently growing by nearly 60 per cent from January to May compared with the same period last year, which is a very good result," he said. The second half of the year will be the second half of the market, we are still optimistic. "
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