SMM News: tire is a traditional advantage industry in Shandong Province, occupies a pivotal position in the country, continuous output, export volume to maintain the first in the country. Shandong has formed a peninsula tire industry cluster dominated by Qingdao, Yantai and Weihai and a north Shandong tire industry cluster dominated by Guangrao and Shouguang. The output of the two major industrial clusters accounts for 80% of the total output of the province.
It is understood that by the end of 2017, there were 192 tire production enterprises in Shandong Province, with a total production capacity of about 460 million, and 346 million tires of various specifications, with a capacity utilization rate of 75 per cent. In 2017, Shandong Province produced 326 million radial tires, accounting for 53.2 percent of the country's total output, including 35 truck radial tire manufacturers, with an output of 70.87 million, accounting for 54.1 percent of the country's total output. There are 28 car tire production enterprises, with an output of 256 million, accounting for 53.1 percent of the country's total output. The tire industry realized the main business income of 294.95 billion yuan and the profit of 13.58 billion yuan, and the delivery value of tire export was 54.75 billion yuan, accounting for 60.2% of the total amount of the whole country. Among the top 75 tire companies in the world in 2018, 23 enterprises in Shandong Province are on the list, of which Linglong, Hengfeng, Wheel, Triangle, Xingyuan and Shuangxing have annual sales of more than $1 billion. Shandong Province occupies six seats in the top 10 ranking of China's tire industry sales revenue.
Generally speaking, the tire industry in Shandong Province is in the leading level in China, with a large volume, a large number of enterprises and a complete range of products. However, compared with the leading enterprises in the international tire industry, the layout of tire enterprises in Shandong Province is scattered and the degree of industry aggregation is low. The enterprise scale is on the small side, the high-end product is few, the long-term homogenization low price competition, the export environment is bad.
In addition, Shandong tire enterprises in their own brand publicity and marketing network construction investment is low, the lack of brand added value, most of the products are at the bottom of the industrial chain. The polarization of production and operation is obvious, the output of backbone enterprises is increasing and the efficiency is improved, the capital chain of many small and medium-sized tire enterprises is tight, the financial risk is becoming more and more prominent, and the tire industry is in a difficult period of deep adjustment. The existence of the above-mentioned problems has seriously affected the transformation, upgrading and high-quality development of the tire industry in Shandong Province. Therefore, efforts must be made to adjust the industrial layout, optimize the industrial structure, promote technological innovation, improve the quality of products, and improve the efficiency of enterprises. To achieve high-quality development of the tire industry.
In accordance with the overall arrangement of the Shandong Provincial people's Government's "implementation Plan for speeding up the High-quality Development of the Seven Energy-consuming Industries," adhere to the combination of government guidance and market-oriented operation, and highlight the main body of enterprises, Through comprehensive evaluation, backward standard and policy guidance, we can speed up the merger and reorganization of the tire industry and eliminate backward production capacity. Shandong Province has promulgated the "measures for the implementation of capacity replacement in the Tire Industry in Shandong Province." for new, reconstruction and expansion projects in the tire industry, it is necessary to formulate a capacity replacement plan and implement equal or reduced replacement, which is conducive to the further elimination of backward production capacity in Shandong Province. Promote the tire industry to develop in the direction of high quality.
At present, the current situation of tire enterprises in the province has been investigated, and the production capacity scale, operation situation, personnel, occupation of land, environmental protection, energy saving and export have been found out, and the comprehensive evaluation ranking of tire enterprises in the province has been divided into three categories: ABC. Among them, Class A is the category of development and growth, focusing on the cultivation of 30 to 40 backbone enterprises that conform to the national industrial policy, meet the requirements of green development, have independent core technology and strong market competitiveness. We will promote the gathering and development of enterprises, further expand the leading advantage of Shandong tire industry in the country, encourage enterprises to participate in mergers and acquisitions and overseas mergers and acquisitions, and enhance the international competitiveness of Shandong tire enterprises. Class B is the transformation and upgrading category, select 80 to 100 enterprises, through strengthening management, equipment transformation, technical iteration, product upgrading and other means to improve the quality of development. For enterprises that are unable to complete the transformation and upgrading, promote the withdrawal of production capacity and merger and reorganization of enterprises. Class C is the category of transfer and withdrawal: for enterprises other than Class A and Class B, we should strengthen law enforcement constraints such as environmental protection, energy consumption, quality and safety, speed up the elimination of production capacity that is not in line with the national industrial policy, and guide and encourage enterprises to achieve transformation and development.
The follow-up will continue to promote the technological upgrading of the tire industry, speed up the development and industrial application of intelligent tire equipment, encourage and guide class A and B enterprises to speed up digital, networked and intelligent transformation, and vigorously cultivate and develop high-end tire brands. Improve the standard system, promote the implementation of standard certification, carry out demonstration guidance, improve the level of green development of the tire industry.
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