SMM News: enter 2019 car market cold winter, new energy vehicles continue to rise, even in the car market in April, new energy is still alone. However, looking back at the first quarter of the new energy vehicle market, its development is not smooth. After the introduction of the new subsidy policy in March, there are endless concerns about how car companies respond and whether consumers pay for the new energy vehicle market in March. Even there are bad words. The successive incidents of spontaneous combustion of new energy vehicles in April pushed the new energy vehicles into a "target of public criticism." there was already excessive exaggeration and criticism of the shortcomings, which made consumers' confidence in new energy vehicles wavered and doubts increased sharply. In May, the new energy car market gradually stabilized, but also secretly surging.
In the face of draconian policy changes and consumer skepticism, talk of negative new energy vehicles has begun to spread on a large scale. In the face of pressure, why are new energy car companies still full of confidence?
The slope is halved and the discount still exists.
In fact, subsidy retreat is already a major trend. According to the New deal, the amount of bicycle subsidy has fallen like a cliff, and local subsidies have been eliminated, resulting in the total number of subsidies available or will be reduced by more than 50% in real terms. However, a closer look at the provisions, it is not difficult to find that the new policy to raise the standard of subsidies, in other words, those models that meet the criteria of subsidies, can still enjoy preferential subsidies, but the degree of subsidies is relatively reduced. Before the formal implementation of the new policy, there is also a transitional period up to June 25, during which the car companies still have plenty of time to deal with it.
Under the policy adjustment, it is bound to drive the further improvement of the product power of new energy vehicles, and realize the shift from "policy drive" to "market drive", which means that consumers can buy higher quality products in the future. Therefore, this is not necessarily not a good thing for consumers, after all, the price is only one of the factors, whether the city is limited to license plate restrictions, whether to put more emphasis on emission reduction and environmental protection, product quality, and so on, are all in the consideration of consumers' purchase of cars. As a result, even without policy subsidies, there is still a market for new energy vehicles.
Technology blessing to relieve anxiety
When it comes to consumers' consideration of buying a car, in addition to the performance-to-price ratio, the mileage and battery density of electric vehicles are also the painful points for consumers to buy a car, and with the blessing of technology, To a large extent, the new energy vehicles led by Tesla and BYD have broken through the limitation of mileage and alleviated the problem of endurance anxiety. At present, in the new energy vehicle market, the mileage of 300+km has been backward, the range of 400+km has long been everywhere, and the continuation of 500+km has also been realized, so that automobile enterprises can regain their confidence in development.
At a time when the anxiety of continuation has been gradually alleviated, the battery safety problems of new energy vehicles have gradually emerged as a result of the recent spate of safety incidents. In fact, in this process, it is inevitable that some of the self-media will deliberately exaggerate and incite safety anxieties in order to gain attention and focus. After all, before the birth of new energy vehicles, the frequency of spontaneous combustion of fuel vehicles was also quite large. But the media turned a blind eye. But it also benefited from media reports, which not only made consumers pay attention to battery safety in buying cars, but also made car companies realize that car safety could not be "sloppy", urging them to constantly improve their own technology and strengthen the blessing of battery safety configuration. After all, the security issue is a hard injury. The author also believes that when the battery safety anxiety can be alleviated as well as the continuation anxiety, the new energy vehicle market will take on a new look.
The general trend of the times and the will of the people
After the development in recent years, the automobile industry has basically made it clear that new energy vehicles are the general trend of future development, but also the will of the people. If car companies do not want to be out of date, they should keep up with the trend and vigorously develop new energy vehicles. At present, the global attention to energy saving, emission reduction and green environmental protection is self-evident, and the exhaust gas of fuel vehicles is one of the main factors causing haze, even under the high standard policy of National sixth Class to be implemented soon. It is still inevitable to pollute the environment. In contrast, the zero emission of new energy vehicles is more in line with the national and even global development strategy, which will be called the trend of the times.
In addition, according to the latest car market sales report, BYD, a typical representative of oil-to-electricity transfer and firmly in the top spot of domestic new energy vehicles, saw a sharp drop in fuel vehicle sales in the first four months, down 45 percent from the same period last year. Instead, it sold 97000 of its electric cars, up 123 per cent from a year earlier. But as far as BYD's sales trend is concerned, new energy vehicles with less noise, comfort and energy efficiency have won the favor of a large number of consumers. In the future, with the continuous progress and improvement of technology, it is bound to become the will of the people to thoroughly solve the problems of battery safety and battery safety.
Summary: at present, the dilemma faced by new energy vehicles, such as the experience of fuel vehicles. In the face of the current policy system and the needs of consumers, only car enterprises that grasp the development trend of new energy vehicles will be able to occupy a place in the automobile field in the future, so new energy vehicle enterprises really need to be full of confidence. Find problems and solve them, and constantly improve their own development.