SMM News: on May 13, the latest China Automobile production and Marketing data released by the China Association of Automobile Industries (hereinafter referred to as the "China Automobile Association") showed that in April, the production and marketing of new energy vehicles completed 101600 and 96800 respectively. Compared with the same period last year, they increased by 25.03% and 18.15% respectively. Among them, the production and sales of pure electric vehicles were 81900 and 71000 respectively, an increase of 28.23% and 9.61% respectively over the same period last year. Production and sales of plug-in hybrid electric vehicles were 19700 and 25800 respectively, an increase of 13.59 per cent and 50.90 per cent respectively over the same period last year.
"in the overall downturn in the car market, new energy vehicles can outshine others, which is a good manifestation of new energy passenger vehicles gradually getting rid of policy dependence, but also shows that new energy vehicles are gradually achieving market dominance." Cui Dongshu, secretary general of the National passenger car Market Information Association, said in an interview, "New energy vehicles represent the development direction of the automobile industry, and it is not surprising that they are sought after by the market."
The only bright spot in the car market in April
Since last year, the car market has not been as expected, only the "beauty" of new energy vehicles has become a landscape.
Statistics show that from January to April, the production and sales of new energy vehicles were 367600 and 360000 respectively, an increase of 58.47 per cent and 59.79 per cent respectively over the same period last year. Among them, the production and sales of pure electric vehicles were 286300 and 277600 respectively, an increase of 66.05% and 65.20% respectively over the same period last year. The production and sales of plug-in hybrid electric vehicles were 81000 and 82200 respectively, an increase of 36.32 per cent and 43.66 per cent respectively over the same period last year.
"subsidised retrogression will directly squeeze the profit margins of new energy vehicles, but to some extent remove the non-market factors in the competition and allow everyone to compete on the same starting line." Wang Qing, deputy director of the Market economy Research Institute of the Development Research Center of the State Council, said, "only by returning to market dominance can fair competition be achieved."
Behind the double increase in production and sales of new energy vehicles, the contribution of many car enterprises can not be denied.
BYD, one of the leading companies in new energy vehicles, saw a strong increase in sales of new energy passenger vehicles in April, with sales of 22735 vehicles, up 73.5 per cent from a year earlier. Of these, sales of pure electric models reached 16116, an increase of 185 per cent over the same period last year. From January to April, BYD's cumulative sales of new energy passenger vehicles reached 93967, up from 41604 in the same period last year, a growth rate of 125.86 per cent. Pure electric models rose to 61603 from 10972 in the same period last year, a year-on-year growth rate of 461.46 per cent.
In April, BYD Yuan EV sales reached 6428 units, successfully reached the top of the month's domestic new energy vehicle sales list, BYD e5 and Tang DM also occupied fourth and seventh place, respectively. To become the top seller, BYD Yuan EV in addition to subsidizing the price is more in line with the car budget of young consumers, its e-platform, DiLink and Dragon Face and other outstanding features are also the magic weapon to outperform the car market.
In April, Geely Dihao EV sales reached 5225, a year-on-year increase of 91.70%, ranking second in April new energy car sales, BAIC EU series sales of 4738, an increase of 1246.00% year-on-year, ranking third. Chery sold 4129 eQ vehicles, up 8.7% from a year earlier, ranking fifth.
The growth rate is slowing down and the reshuffle is just around the corner.
Uneven hot and cold, slow growth rate, is a prominent feature of the new energy vehicle market in April.
In April, production and sales of new energy vehicles were declining compared with March. In terms of output, the output of new energy vehicles decreased by 11.95% compared with the previous month, and the output of new energy passenger vehicles decreased by 13.47%, including 13.74% for pure electric passenger vehicles and 12.42% for plug-in hybrid passenger vehicles. In terms of sales, new energy vehicles fell 14.82% from a month earlier, while sales of new energy passenger vehicles fell 15.72% from a month earlier, with sales of pure electric passenger vehicles down 23.88% from a month earlier.
Compact pure electric passenger cars continue the trend that they have conquered since the second half of last year, with sales growing in the first three months of the year, from 36 to 40 per cent to 44 per cent. However, the growth rate of production and marketing of new energy vehicles slowed in April.
According to the April data, the new energy vehicle industry faces many challenges if it wants to maintain rapid growth. Xu Haidong, assistant secretary general of the China Automobile Association, believes that since China's new energy vehicle subsidies began to decline, the development of the new energy vehicle industry has also entered the phase of elimination. Whether for traditional car companies or new car-building forces, it is difficult to get through the painful period of new energy vehicle subsidy retreat. If the traditional automobile enterprises formulate the strategy and route of the new energy vehicles, the manufacturing cost of the new energy vehicles is high, and they can not make a profit at present, so for the traditional automobile enterprises, the strength becomes the key to the development. For the new car-building forces, they do not have enough strength in themselves, and the most important thing is their ability to raise funds. If there is no sustainable financing to support the profit, it will be very difficult for the new car-building forces to go on.
Cui Dongshu also believes that the development of new energy vehicles is changing from the original policy-driven to market-driven, and a reshuffle is imminent.
At present, the huge capacity exists, new car-building forces continue to emerge, new energy vehicles also seem to have the hidden danger of structural overcapacity. At the same time, the "subsidy era" of new energy vehicles is gradually coming to an end, and the "post-subsidy era" is coming. In addition, with the introduction of new energy models in China by multinational car companies such as Volkswagen and Toyota, as well as the rapid progress of Tesla's factory construction in Shanghai, China's new energy vehicles will usher in more fierce market competition. Competition brings survival of the fittest, industry reshuffle is inevitable.
"if new energy vehicle companies can not achieve large-scale sales in a short period of time, the situation is not optimistic." Cui Dongshu admitted.
It takes effort to maintain growth
The apparent prosperity cannot mask the inherent crisis, and although the new energy vehicle market grew in April, the growth rate has narrowed.
Xu Haidong said that compared with the previous ultra-high growth rate, the new energy market has entered a relatively stable period. At the same time, the investment in new energy vehicles by the major car factories is a strategic investment, so sustained losses will become inevitable, and this will also accelerate the survival of the fittest in the new energy vehicle industry, especially for some new car-building forces that have not yet put in their products. I'm afraid we don't have much time left.
From an objective point of view, there are three main challenges facing new energy vehicle enterprises:
First, the profit crisis brought about by subsidy retreat;
Second, the increase of challenge factors, the transformation and development of independent brand traditional car enterprises, multinational car enterprises and new car-building forces three types of "players" compete, the new energy vehicle industry from the blue sea to the red sea;
Third, while working hard to "survive", we should also constantly improve the level of technology, increase investment in R & D, and build the core competitiveness to win the future, so we are facing tremendous business pressure.
In the next few years, China's new energy vehicle industry will face a more difficult situation of development. Fighting for capital, technology, market, brand and strength will become the elements for new energy vehicle enterprises to tide over the difficulties, and they can only adhere to the sustainable development of high quality. To get more opportunities. At present, many new energy vehicle companies are trying to improve their competitiveness in a variety of ways. Cooperation, complementarity, mergers and acquisitions and other forms.
On April 29, Nanjing Boxian New Energy vehicle Co., Ltd. and Tianjin FAW Xiali Automobile Co., Ltd. announced the joint venture of new energy vehicles. Bo County to cash contribution, FAW Xiali intends to vehicle-related land, plant, equipment and other assets and liabilities to contribute. In this joint venture, Bosch is interested in FAW Xiali's new energy vehicle production qualifications and production lines, while FAW Xiali, which continues to lose money, will also bet on new energy vehicles as a way to come back from the dead.
On March 28, Zhejiang Geely holding Group and Daimler AG announced that they would form a joint venture to jointly operate and promote the transformation of the smart brand around the world. Committed to building smart into the world's leading high-end electric smart car brand. The joint venture is headquartered in China and each has a 50 per cent stake. Geely expects its electric car sales to continue to grow rapidly in 2019.
Prior to this, BAIC New Energy and Magna set up a joint venture to build an open and shared high-end intelligent pure electric vehicle R & D and manufacturing center, and plans to first put into production BAIC new energy high-end brand ARCFOX related models. ARCFOX is positioned as a personalized, youthful, fashion, intelligent pure electric vehicle brand. The ARCFOX family pioneered the ARCFOX-LITE and the superelectric sports car ARCFOX-7. The ARCFOX-LITE is a mass production car developed on the basis of the ARCFOX-1 concept version, which is located in the A00 sedan. It is a customized model for the young people in the city. The ARCFOX-7 is built on the FormulaE Professional Electric Formula Racing chassis.
"an in-depth analysis of the production and marketing data of new energy vehicles in April shows that in the post-subsidy era, new energy vehicles should maintain a good profit level, and the design and service of products should be improved. In the past, new energy vehicle enterprises rely on the subsidy era formed by the product development ideas, product sales ideas may have to make some adjustments. Grasping the market demand, designing and producing good products is the foundation for enterprises to settle down. " So said Zhu Kongyuan, secretary-general of the all-China Federation of Industry and Commerce Automobile Dealers' Chamber of Commerce.
The industry reshuffle is just around the corner, and the new energy automobile industry is on the eve of change. Whether it is profit or loss, happiness or worry, it all depends on the actions of Chinese auto enterprises. At this moment, car companies can not wait and wait, but to show courage and make a difference.