SMM News: Luoque at the door of the electric car distribution point, 200 million old electric vehicles are about to be eliminated. Nearly 10,000 enterprises face life-and-death transformation challenges-this is the 30th day of the official implementation of the "Technical Specification for the Safety of Electric Bicycle" (commonly known as the "New National Standard"), which is within a month. It has changed the production and use habits of electric vehicles solidified since 1999, which is one of the biggest changes in the field of transportation in the past few years. For the electric vehicle industry, it is also a node with both opportunities and challenges.
At the door of the electric vehicle distribution point, 200 million old electric vehicles are about to be eliminated, and nearly 10,000 enterprises are facing life-and-death transformation challenges-this is the 30th day when the "Technical Specification for the Safety of Electric Bicycle" (commonly known as the "New National Standard") officially began to be implemented. In a short period of one month, it has changed the production and use habits of electric vehicles solidified since 1999. It is one of the biggest changes in the field of transportation and travel in recent years, and it is also a node with both opportunities and challenges for the electric vehicle industry.
Before the formal implementation of the new national standard, the production of electric vehicles in China was based on the "General Technical conditions for Electric Bicycle" (commonly known as the "Old National Standard") issued in 1999, and the production standard was divided into "negative items". There are three categories of "important projects" and "general projects", the latter two of which can be judged to be up to standard only if some of the indicators are qualified.
Non-mandatory criteria, so that electric vehicles from production to modification have a great deal of room for operation, the installation of batteries, relax the speed limit, the body is heavy. In fact, the performance of most electric vehicles has greatly exceeded the prescribed performance, electric vehicles walk in the edge of motor vehicle and non-motor vehicle management, and become an "irregular bomb" in road safety. At this time, a standardized and binding new standard for the production of electric vehicles is an urgent need for the development of the industry.
The emergence of the new national standard, in addition to strengthening the safety of electric vehicles by complementing and improving the requirements of fire prevention, flame retardant, charger protection, and so on, the most important significance is that it formally defines the non-motor vehicle properties of electric vehicles. The scope of use and the rules of road rights are determined, and the situation of "enjoying the rights of non-motor vehicles with motor vehicle performance" is eliminated. Another bright spot in the new national standard, the "tamper-proof" policy, is to prevent the products from being refitted from the source of vehicle production, which is an effective measure to prevent the re-emergence of "over-standard vehicles".
The purpose of the new national standard is to take into account travel efficiency, travel safety and road traffic order, and to ensure that the common interests of all road traffic participants are maximized. However, for electric car users, it is true that they are not used to it at first. In particular, in the new national standard, it is required that the maximum speed of electric vehicle 25km, voltage should not exceed 48V, vehicle mass should be less than or equal to 55kg, voltage should not exceed 48V, forced installation of pedals.
The New National Standard promotes the technological upgrading of the Industry
Mr. Li, a migrant worker in Guizhou, graduated last year and bought a used electric car for commuting. Now less than a year later, he ushered in the release of the new national standard. "now ask me to change a new national standard electric car. I have to use up all my savings." Like Mr. Li, it is not easy for most people who use electric cars to spend thousands of yuan to replace the new national standard electric cars. At the same time, the use of electric vehicles is greatly limited by limiting mileage, speed and body weight, which makes it difficult for users to decide to buy electric vehicles, but the travel demand exists objectively, and with the end of the transition period, People are in urgent need of effective solutions.
For the electric vehicle industry, under the new national standard, the road of price war in the past has been blocked, technology has become a hard indicator of whether electric vehicle enterprises can survive, the electric vehicle industry is facing a major reshuffle. In the long run, this is a pain that the overall development of the electric vehicle industry must face, but in the short term, the handling of hundreds of millions of old standard vehicles and the difficulty of selling new vehicles also bring a huge test to the electric vehicle enterprises.
Sun Huichuan, deputy director of the Product quality Supervision Department of the State Administration of quality Supervision, Inspection and Quarantine, said at the China Electric Bicycle Industry Development Summit Forum, "in the traditional electric vehicle retail market. I look down all the way, no matter the production enterprise or the sales enterprise, diffuses the thick wait-and-see attitude. Although the production enterprises have indicated that they are actively implementing the new national standard, I understand that many of the production of the old national standard was stopped last month. Now the new national standard car has come out, but in the market, whether Wuxi's big market or Linyi's sales market, almost full of the old national standard car, the new national standard in some of the few stores have a few embellishment. "
In some areas, there is also a murmur of violations in the implementation of the new national standard system. Various electric car stores on the streets of Qingchun Road and Xiaoying Lane in Hangzhou can still buy over-standard electric bicycles that have seriously violated the regulations, and salespeople help users to sign up for a price of 100 yuan each. In order to temporarily install pedals and change tires for over-standard vehicles, after easily getting the new national standard 3C license plate, it was dismantled and replaced directly at the door of the DMV.
How to promote the New National Standard in Electric vehicle Industry
Combined with the various problems after the implementation of the new national standard, various localities have issued management policies for electric vehicles according to local specific conditions, such as lengthening the transition period, issuing temporary licences, and replacing used vehicles. But in the eyes of people in the industry, the electric vehicle industry wants to accelerate the popularity of the new national standard, but also needs a powerful booster.
The promotion of science and technology in the industry is the fundamental means to promote the new national standard. With the introduction of the new national standard, the competition among electric vehicle enterprises has also got rid of the past price war mode, and officially entered the high-end development state of "science and technology is king". On the one hand, as high-tech electric cars become the main body of the market, they can shake the values that the audience has been solidified by shoddy electric cars in the past. On the other hand, increasing the research and development investment in lightweight electric vehicles and lithium electrification can also solve some of the performance problems sacrificed by the new national standard for safety, such as low battery life and so on.
Adding new forms of use to electric vehicles is a more efficient way to popularize the new national standard and solve travel problems for the public. The new national standard has eliminated a large number of unqualified enterprises and nearly 90% of the original market of over-standard electric vehicles. In the face of the contradiction between the high demand of the public and the low desire to buy, cheap, ready-to-use shared electric vehicles can provide effective solutions. In the new opinion on strengthening the implementation and Supervision of National Standards for Electric Bicycle, the clean-up standard for shared electric vehicles has become a prerequisite for compliance with the new national standard, that is, the standard of shared electric vehicles is no longer in the scope of government cleaning. At present, the mainstream shared electric vehicle brands on the market are Hello Booster, Didi shared Electric vehicle and mobike shared Electric vehicle, all in line with the new national standard.
A shared electric vehicle can correspond to multiple users, which promotes the rapid landing of the new national standard, promotes the innovation of the supply side of electric vehicle, suppresses the disorderly increment, improves the efficiency of vehicle operation, and replaces inefficient idle with high frequency use. At the same time, strengthening the cooperation between shared electric vehicles and urban management is also helpful for electric vehicles from body science and technology to vehicle management science and technology, which is another layer of deepening to the new national standard. Big data, a shared electric vehicle enterprise, can help the government supervise driving compliance and safety, and effectively serve fine management work such as traffic planning, road network monitoring, and operation and dispatching. As a result, urban traffic has become "wise" and "on the cloud."
The new national standard, like a blade, has gouged out the cancer of "management disorder" in the electric vehicle industry, broke through the long-standing chaotic situation, and lit a lamp for the benign development of the whole industry. Not only let the traditional electric vehicle enterprises open up a new situation of science and technology competition, but also make the sharing of electric vehicles and other new travel modes have a suitable soil to develop. At the same time, the promotion of the new national standard needs the help of the industry, from brave change, cater to the new policy production enterprises, to actively embrace the new national standard, create new standards and popularize new ideas of shared electric vehicles, all provide energy for the new national standard.