SMM News: some housing enterprises began to significantly reduce the second half of last year to invest in finance, but the recent enthusiasm for land has risen rapidly.
In fact, since the second half of 2018, the phenomenon of land flow and auction in cities across the country has obviously increased, and the land market has shown a cooling trend. In 2018, the national income from land sales was 6.5 trillion yuan, down 15.7 percentage points from the same period in 2017. But the land market, which has been silent for a long time, has shown signs of warming up recently.
After 2019, the overall land market of hot cities in the first three months is still in a relatively depressed state. Statistics from the Central Plains Real Estate Research Center show that as of March 18, the total transaction value of land sales in the top 50 cities in the country was 596.69 billion yuan, down 20 percent from the same period last year. Among them, the premium rate of land transfer in 35 cities has been reduced.
The turning point came in April, when the number of land sales in key cities across the country has increased significantly since April, on the basis of a reduction of more than 10 per cent in the first three months.
According to statistics from the Central Plains Real Estate Research Center, as of May 9, the country's top 50 hot cities had sold 1.22 trillion yuan of land, up 1.2 percent from 1.2 trillion yuan in the same period in 2018. It is worth noting that the amount of land sales in 45 cities exceeded 10 billion yuan during the year, of which the highest was 94.7 billion yuan in Hangzhou, and more than 30 billion yuan in 12 cities, including Beijing, Tianjin, Shanghai, Suzhou, Fuzhou, Chongqing, and so on.
Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that on the whole, land markets around the country performed poorly in the first two months of this year, but as the difficulty of financing became less difficult after the Spring Festival, real estate enterprises began to take land after completing large-scale financing. Some cities showed signs of recovery again in the land market in April, although there was no phenomenon of frequent land kings, but the land market recovered obviously, and the enthusiasm of housing enterprises to take land increased obviously.
Other industry insiders believe that 2019 is the peak period for housing enterprises to repay their debts. After the beginning of the new year, housing enterprises as a whole are busy financing grain reserves, but did not attack the land market on a large scale, on the one hand, the supply of land market has not been large-scale volume; On the other hand, the capital chain of developers is really under great pressure, resulting in the fear of buying a large number of land, which is the contractile front to deal with the market adjustment period of investment strategy. But with the fine-tuning of policy, some housing executives saw opportunities in the market and began to use previously obtained financing to increase land reserves. In order to target sales growth, housing companies will still seize the market window to get land.
However, Zhang Dawei also said that housing companies now prefer residential land, first-and second-tier cities are still important areas for the layout of developers. In fact, high-quality land projects in Beijing, Shanghai and other places have been the object of competition among housing enterprises, and housing enterprises have shown different attitudes towards increasing land reserves in cities below the second tier. Evergrande, country Garden and other real estate enterprises in addition to big cities, but also in many third-tier cities also buy a large number of land. However, some housing enterprises think that since they have not caught the express train of the property market in the third-and fourth-tier cities, they should not blindly invest in them, on the contrary, they should dig deep into hot cities.