SMM4, 10 March: on March 26, the research group of "2019 New Energy Battery Industry chain Research activity" carried out by Shanghai Color Network New Energy Research team came to Shenzhen Haopeng Technology Co., Ltd. With Fu Guoqiang, assistant to the president's office, Liu Hua, senior manager of the sales department, Chen Su, purchasing manager, and Zhu Yawei, senior analyst of the marketing department, This paper makes an in-depth exchange and discussion on the hot issues of the development of new energy power battery and consumer battery industry, such as the price trend of raw materials, the development prospect of the industry and the global trend.
In terms of the business of the group, the person in charge of Haopeng Technology told SMM that the Group currently has five subsidiaries, of which Shenzhen Haopeng Technology Co., Ltd. mainly produces Ni-MH batteries. Shupeng Technology (Shenzhen) Co., Ltd. mainly produces polymer soft package batteries, Brocade Energy Systems (Shenzhen) Co., Ltd. mainly engaged in battery PACK related business; The other two subsidiaries are Huizhou Haopeng Technology Co., Ltd., located in Huizhou, which mainly produces soft package batteries and cylindrical batteries, while Ganzhou Haopeng Technology Co., Ltd., located in Ganzhou, specializes in battery recovery.
At present, the company has a total capacity of 16 million lithium-ion batteries per month; Brocade New Energy, a subsidiary, currently has four PACK production lines. Regarding the production expansion plan, the person in charge said that Huizhou Haopeng's second phase of the project will be completed in October this year, and the overall battery capacity of the company is expected to increase by 60% after it is put into production.
Haopeng Technology's main products are mostly used in personal care and digital downstream, including smart wear, notebooks and mobile phones. The company is based on the overseas market, at the same time continue to dig deep into the domestic consumer market. Zhu Yawei, senior analyst of Haopeng Technology Marketing Department, believes that the growth rate of the smart home market will reach double digits in the future. Traditional 3c products have matured in European and American markets and are expected to grow by no more than 10% in the future. By contrast, the growth rate of traditional 3c products in Southeast Asia will be more promising. When asked about the development direction of the company, the relevant person in charge said that at present Haopeng Technology is more concerned about the new consumer battery terminal market, such as electric bicycles, e-cigarettes and so on.
(Shanghai Colored Network Research Group took a group photo with the person in charge of Haopeng Science and Technology)
Liu Xiaolei, director of Shanghai Color Network big data, Hong Lu, senior analyst of the new energy team, and Qin Jingjing, analyst of the new energy team, also showed the enterprise in detail the raw material bidding methodology of the SMM cobalt lithium industry chain. Raw material price trend analysis and battery terminal industry analysis and so on.
SMM Cobalt Lithium Research team
Hu Yan 021 51666809
Ning Ziwei 021 51666780
Qin Jingjing 021 51666828