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A shares rebound vanguard! Inflection point halo blessing, why does the new energy vehicle erupt, the bottom gas is here!

iconJun 25, 2018 13:18
Source:SMM

Commodity intensive research:

One typical example is the new energy vehicle sector, which is ushering in an inflection point between supply and demand in the second half of the year.

Recently, several major securities firms have gone to various major new energy car factories, and what they have generally seen is a hot scene. In a recent conference call, the Anxin Tramways team talked about some of the new changes in new energy vehicles that have not yet been digested by the market from both supply and demand.

Solid fundamentals, coupled with macro-positive, if you want to choose a plate, on it.

Core logic:

1. from the supply side, including traditional car factories, joint venture car factories and new car-building forces have begun to put in new models intensively, the new products have three characteristics: large quantity, high quality, low price.

2. from the demand side, this year is the first year of the opening of the market for new energy passenger cars. the intensive listing of high-quality and low-cost models has stimulated market demand and become the driving force to effectively hedge the retreat of subsidies.

According to Anxin statistics, 21 new models or replacement models were intensively listed in the first half of this year alone. this year and next, traditional independent car enterprises, new car-building forces, and joint ventures will put in more than 100 new models, greatly enriching the supply side.

Not only that, the main car companies, such as SAIC, BYD, Geely and BAIC, have launched new products this year. compared with the previous generation, the product force has greatly improved and the quality has improved very significantly. it is not only the improvement of mileage, but also the appearance and interior decoration. As a result of changing the rough and ugly workmanship and shape of the old models, the driving system has also begun to integrate, and intelligent networking systems such as zebra Zhixing, Di Link, and Jike are widely used. it can be said that the product power of the new energy model has surpassed that of the fuel car for the first time. From the supply side to promote the outbreak of market demand.

In addition, the more important factor restricting the popularity of new energy vehicles has always been the price, and another very significant trend this year is that with the significant improvement in quality and performance, the price is also significantly lower.

At the same time last year, the new energy passenger car market was still polarized. the price of low-cost models was generally less than 60,000 yuan, and the price of high-priced models was more than 150000 yuan. There were very few products in the middle price range of 6-150000 yuan, and the product force was also very poor. But this is precisely the market demand for the largest segment of the market.

This year, after upgrading, the prices of many products have come down. for example, the price of small SUV, has generally dropped from 11-120000 yuan last year to 8-100000 yuan now, and some new products have also fallen into the price range of 10-150000 yuan. Such as the Weimax EX5 and Geely's Dihao GSe, are the most popular segments of the compact SUV, market. last year, the main models sold for more than 150000 yuan, and now some highly competitive new products have pulled the price below 150000 yuan.

In fact, the compact pure electric SUV in the price range of 10-150000 yuan is not just something that very few car companies can do. in fact, the prices of SAIC and BYD products in the past were relatively high. the very important reason was that the market was still being nurtured at that time, and the demand was not yet high. It is mainly Beijing, Shanghai, Guangzhou, Shenzhen, and other first-line traffic restrictions and restricted cities. the demand is relatively rigid and is not very sensitive to the price. therefore, the configuration of new energy vehicles introduced by car companies is very high, and the targets are the top or second top matching in the fuel version. So the prices are higher.

That is to say, if a car company wants to keep the price going, it is very easy. as long as it is like Geely, it can pull the price to 10-150000 yuan by introducing some low-equipped models. So Anxin expects many models to fall into the 10-150000 yuan price range this year and next.

For more selected research papers, please pay attention to:

New Energy vehicle
New Energy
BYD
New Energy Battery
Cobalt Lithium

For queries, please contact Michael Jiang at michaeljiang@smm.cn

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