Novelis' 'REcycled ALuminium CAR' project wins top industry honor

Published: Dec 02, 2016 11:19 (GMT+8)
The company’s closed loop programme, REALCAR (Recycled ALuminium CAR), launched in 2008, in partnership with automotive major Jaguar Land Rover (JLR) won the award.

By Carolina Curiel

SEATTLE (Scrap Monster): Aluminum major Novelis has won the prestigious automotive and transportation category at the 2016 aluminium trade fair at Düsseldorf in Germany. The company’s closed loop programme, REALCAR (Recycled ALuminium CAR), launched in 2008, in partnership with automotive major Jaguar Land Rover (JLR) won the award.

As part of the project, part funded by Innovate UK, eleven press shops under JLR’s UK unit had introduced a new system for segregating waste aluminium scrap. The company had invested nearly £7 million in installation of segregation systems across various UK facilities. The scrap thus collected was sent back to Novelis, where it was re-melted into recycled aluminium sheet for use in vehicles. According to JLR, it has successfully reclaimed over 50,000 tonnes of aluminium scrap during 2015. The reclaimed scrap is equivalent to nearly 200,000 Jaguar XE body shells. The savings on use of primary aluminium material has helped the company to prevent 500,000 tonnes of carbon dioxide emissions into the atmosphere. Also, REALCAR has helped Novelis to reduce its greenhouse gas emissions by as much as 13%.

Also, Novelis developed the new Novelis AdvanzTM s5754 RC aluminium alloy containing up to 75% recycled content. The new alloy, which was first introduced in the Jaguar XE series, is now featured in all new and legacy Jaguar Land Rover models.

Emilio Braghi, president of Novelis Europe stated that the company is honored to be recognized for its leadership in aluminium alloy innovation and recycling efforts. The award is recognition for the skills and talents of its employees, who constantly work to develop new alloys, innovative applications and ground-breaking models that enhance the recyclability features of rolled aluminium. The close partnership with world’s leading automaker has helped to maximize the attributes of aluminium, Braghi added.

Nick Rogers, Group Engineering Director, JLR noted that innovative projects such as REALCAR demonstrates the company’s commitment to meet the highest standards of sustainability. The closed loop program will help the company to achieve its goal of raising the recycled aluminium content in its vehicle structures to 75% by 2020, he stated. Further, the project enabled the two entities to view their activities as a value chain, rather than as a traditional transactional supply chain, Rogers added.

The project is the result of JLR’s efforts to mitigate the energy and cost-intensive nature of using primary aluminum. The company’s partnership with its primary material supplier Novelis and the UK’s innovation agency resulted in a closed-loop value chain that minimized the use of primary material and maximized the use of recycled aluminum during vehicle manufacturing. Studies indicate that recycled aluminium requires up to 95% less energy during production than primary material, thereby contributing to significant reduction in the overall lifecycle impact of JLR vehicles. REALCAR has contributed to 13.8% reduction of global warming potential over a typical vehicle’s overall lifecycle.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM's internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or for more information, please contact: lemonzhao@smm.cn
For more information on how to access our research reports, please contact:service.en@smm.cn
Related News
【SMM Aluminum Flash News】Neuman Aluminium Upgrades Austrian Furnace to Expand Low-Density Scrap Recycling
1 min ago
【SMM Aluminum Flash News】Neuman Aluminium Upgrades Austrian Furnace to Expand Low-Density Scrap Recycling
Read More
【SMM Aluminum Flash News】Neuman Aluminium Upgrades Austrian Furnace to Expand Low-Density Scrap Recycling
【SMM Aluminum Flash News】Neuman Aluminium Upgrades Austrian Furnace to Expand Low-Density Scrap Recycling
Neuman Aluminium has upgraded a melting furnace at its Marktl headquarters in Austria to improve its ability to process low-density aluminium scrap and meet growing customer demand for higher post-consumer recycled (PCR) content. The retrofit includes Zmag’s Typhoon™ chip submersion system, alongside upgrades to the furnace door, refractory lining, bath surface area and holding capacity. The system was initially targeted to process one tonne per hour of aluminium scrap with a bulk density of around 375 kg/m³ while continuing to melt solid charge materials. During operation, it processed almost twice the planned scrap volume, while the Typhoon system itself is capable of submerging up to five tonnes per hour of machining chips. Neuman said the installation is the first Typhoon system in Europe and the first known application on a tiltable single-chamber melting furnace worldwide, with no negative impact observed on melt or finished-product quality.
1 min ago
【SMM Aluminum Flash News】US Landfills Over US$1 Billion Worth of Aluminium Cans Annually
1 min ago
【SMM Aluminum Flash News】US Landfills Over US$1 Billion Worth of Aluminium Cans Annually
Read More
【SMM Aluminum Flash News】US Landfills Over US$1 Billion Worth of Aluminium Cans Annually
【SMM Aluminum Flash News】US Landfills Over US$1 Billion Worth of Aluminium Cans Annually
More than US$1 billion worth of aluminium cans are sent to US landfills each year, representing around 11 million MWh of wasted energy, according to waste intelligence company Greyparrot. In 2023, around 61 billion of the 107 billion cans shipped in the US ended up in landfills, leaving the country with an aluminium can recycling rate of about 43%. The losses come as the US remains heavily dependent on imported aluminium. Greyparrot cited 2025 trade data showing US$26.5 billion in aluminium imports, with net imports accounting for around 60% of US supply. With recycled aluminium requiring around 95.5% less energy than primary production, improving used beverage can collection and recovery could provide an additional source of domestic secondary aluminium feedstock while reducing energy demand.
1 min ago
【SMM Aluminum Flash News】Mercedes-AMG Launches Limited-Edition G 63 Offroad Pro with Aluminium-Panel Roof Rack
2 mins ago
【SMM Aluminum Flash News】Mercedes-AMG Launches Limited-Edition G 63 Offroad Pro with Aluminium-Panel Roof Rack
Read More
【SMM Aluminum Flash News】Mercedes-AMG Launches Limited-Edition G 63 Offroad Pro with Aluminium-Panel Roof Rack
【SMM Aluminum Flash News】Mercedes-AMG Launches Limited-Edition G 63 Offroad Pro with Aluminium-Panel Roof Rack
Mercedes-AMG has launched the limited-edition G 63 Offroad Pro in India, priced from INR 38 million (US$396,050). Designed for more demanding off-road use, the model features a professional roof luggage rack with aluminium-panel construction and a removable rear ladder to improve expedition equipment and luggage carrying capacity. The model also features AMG Active Ride Control suspension, Active Balance Control and seven-stage Traction Pro, alongside 20-inch light-alloy wheels. It retains the 4.0-litre bi-turbo V8 with a 48V mild-hybrid system, producing 577 BHP and 850 Nm of torque.
2 mins ago