On March 13, Mr. Narit, Secretary General of the Thailand Board of Investment (BOI), revealed that Deputy Prime Minister and Finance Minister Pichai chaired a meeting of the Policy Committee on Enhancing the Competitiveness of National Target Industries on the same day. The meeting approved the investment application of SUNWODA AUTOMOTIVE ENERGY TECHNOLOGY (THAILAND), a subsidiary of Sunwoda, a Chinese company and one of the world's top 10 manufacturers of EV batteries and energy storage systems, to establish Sunwoda Group's largest overseas battery cell production site in Thailand, with an investment exceeding 50 billion Thai baht.
He stated that the company would establish two factories in Chonburi Province, employing over 4,000 Thai staff, including 900 Thai engineers and researchers. The production lines are expected to be put into use within this year.
Additionally, the company is considering launching battery recycling operations in Thailand, aiming to improve the supply chain for EV usage and support battery aging management for future EV users.
Sunwoda's significant layout in Thailand not only marks its further expansion in the global EV battery and energy storage system sector but also demonstrates a profound insight into and active response to the future development trends of the global new energy industry. From June 16-17, 2025, Tony, General Manager of SEVB (Thailand) Co., Ltd., will participate in the 2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference organized by SMM in Bangkok, Thailand.
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Conference Agenda
DAY 1
·08:00-08:50
Registration & Morning Tea
Opening Ceremony & Welcome Address by SMM Leadership
Latest Policies for the Southeast Asia Automotive Industry
Automotive Brand Building and Differentiation Strategies in the Southeast Asia Market
Tea Break
Tea Break
Roundtable Discussion: Pathways for Building and Optimizing Localized Supply Chains in Southeast Asia
Guest Speakers:
·Martin Knoss, Regional President, Passenger Cars, Commercial Vehicles, and Off-Road Vehicles, ASEAN Market Segment, Powertrain Solutions Division, Robert Bosch Automotive Technology (Thailand) Co., Ltd.
·Harendra Saksena, Chief Procurement Officer, Ather Energy
·Peter Klöpfer, Senior Manager, Rutronik
·Ma Ming, General Manager, Joyson Safety Systems (Thailand)
·Yoshinobu Egawa, Head of SIIX China Region
(Pending Invitation): Changan Automobile
Roundtable Discussion: Importing Matters in the Southeast Asia Automotive Supply Chain (Services, Pricing, and Local Implementation Possibilities)
Guest Speakers:
Yi Yanting, VP, SMM Information Technology Co., Ltd.
(Pending Invitation): Baosteel Thailand, Shougang Thailand, Lizhong Group, Delta Aluminum Co., Ltd., Anhui Xinbo
Lunch & Networking Session
Roundtable Discussion: Research on Accelerating Electrification and Localization Progress of Core Components in Thailand
Guest Speakers:
·Xu Xiaolong, Deputy General Manager, Inovance United Powertrain Systems (Thailand) Co., Ltd.
·Ross, Head of OEM Chip Division
(Pending Invitation): Shanghai Edrive, SVOLT Energy Technology, Gotion High-tech, BOI, Thailand Automotive Association
Silicon Steel for New Energy Motors
Guest Speaker:
Hunan Hongwang New Material Technology Co., Ltd.
Tea Break
Roundtable Discussion: "Charging Pile Infrastructure: Unlocking the Last Mile of the New Energy Revolution in Southeast Asia"
Guest Speakers:
·Zhao Liming, Overseas Sales Director, Southeast Asia Region, TELD
·Soravis Sithicharoe, Head of Venture Capital (Charging Pile Business), Gentry
To Be Determined Speaker
Roundtable Discussion: Mode Selection for Investment and Factory Establishment in Southeast Asia: Analysis of the Pros and Cons of Joint Ventures and Wholly Owned Enterprises
(Pending Invitation): Thairung, Charoen Pokphand Group, Toyota, Honda, SAIC MG, Foton, Chinese Wholly Owned Factory Establishment Enterprises
To Be Determined Speaker
Cocktail Reception
DAY 2
·09:00-09:30
To Be Determined Speaker
Roundtable Discussion: Logic of Global Market Support Orders for Localized Supply Chains in Southeast Asia
(Pending Invitation): ZF Asia Pacific, BMW Asia Pacific, Faurecia Asia Pacific, Mercedes-Benz Asia Pacific
Tea Break
Roundtable Discussion: Battery Materials Supply Chain - Possibility of Linkage for Battery Cell Chemical Materials in Southeast Asia
Guest Speakers:
·Tony, General Manager, SEVB (Thailand) Co., Ltd.
·Liu Rui, Chairman, Innovatech (Malaysia) New Material Technology Co., Ltd.
·Kim Chang-seok, Sales Director, Japan, South Korea, and Southeast Asia Region, Electrolyte Division, Tinci Materials
(Pending Invitation): Anode Enterprises, Cathode Materials, Battery Manufacturers
Lunch & Networking Session
Automaker Parts Demand Matchmaking Meeting
Scan the QR code to view conference details
[Conference Promotion]
2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference
[Date] June 16-17
[Venue] Bangkok, Thailand
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