【Market Landscape: Intensified Competition Between New Forces and Traditional Automakers】
NIO launched its sub-brand "Le Dao," targeting the mid-end market; Li Auto MEGA faced a sales setback due to a smear campaign; Leap Motor B10 received over 15,000 pre-orders within one hour of presale, positioned as a "half-price Li Auto." Traditional automakers like SAIC Volkswagen are responding to the price war through cost-cutting strategies.
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