Top stories of Dongfeng Motor in 2024

Reflecting on 2024, China's automotive industry faced intense competition amidst waves of transformation. Price wars escalated, and rapid technological advancements posed significant challenges to automakers. Yet, the year was not without its highlights. In November, China's new energy vehicle (NEV) sector achieved a historic milestone, with annual NEV sales surpassing 10 million units for the first time. Notably, the 10 millionth vehicle was Dongfeng Motor's VOYAH COURAGE, cementing its place in this landmark achievement.

Dongfeng Motor delivered an outstanding performance throughout 2024, achieving its first positive sales growth in years. The company sold 2.48 million vehicles in the past year, up 2.5% year-on-year, while retail sales reached 2.56 million units, marking a 4.8% increase.

Operating efficiency also saw significant improvement. As the second year of Dongfeng Motor's "Three-Year Transformation and Upgrade Action," 2024 demonstrated the company's progress in strategic upgrades across its "4+2" business layout and "1+n" R&D system, with strong advancements in passenger vehicles, commercial vehicles, and components sectors.

"Looking ahead to 2025, we are determined to break through and forge ahead." This declaration in Dongfeng Motor's 2025 New Year address signifies that, after years of preparation, the company is now ready to shift into an aggressive growth mode.

Gasgoo's year-end review highlights the achievements of leading automotive enterprises and component manufacturers. This report takes a closer look at Dongfeng Motor's major milestones in 2024.

Wheels of Change: the Story of Dongfeng Motor (Part 1)

Dongfeng Motor Corporation was built and thrived through its military origins. Its predecessor, the Second Automobile Works (SAW) of China, founded in 1969, initially served as a military enterprise producing vehicles for the People's Liberation Army of China.

Wheels of Change: the Story of Dongfeng Motor (Part 2)

After years of technological reform, Dongfeng has now basically completed its layout of platforms, products, key assemblies, and core technological resources for new energy, intelligent, and connected vehicles.

VOYAH sells 85,697 vehicles in 2024, eyes annual sales of 200,000 units in 2025

On January 1, VOYAH, Dongfeng Motor's premium new energy vehicle brand, announced that it delivered 12,136 vehicles in December 2024, marking its eighth consecutive month to gain sales growth.

Dongfeng Motor anticipates yearly sales of 2.48 million vehicles in 2024

On December 30, Dongfeng Motor Corporation held its 2025 work conference in Wuhan, announcing its performance projections for 2024 and strategic goals for 2025. 

Dongfeng Motor tops off global styling design center in Wuhan city

Chinese automaker Dongfeng Motor celebrated the topping-off ceremony of its global styling design center in Wuhan, Hubei province, on December 29, which marked a key milestone in advancing its design leadership strategy and high-quality development goals. 

Dongfeng Nissan ships 500 Venucia electric taxis to Myanmar

On December 17, the first batch of Venucia-branded electric taxis was successfully shipped to Myanmar, marking the launch of the country's government taxi procurement program, according to Dongfeng Nissan's recent WeChat post.

Dongfeng Motor forays into Latvian market

On December 2, Dongfeng Motor's passenger vehicle overseas marketing department held a press conference in Riga, Latvia, announcing the entry of DONGFENG and its sub-brands, including VOYAH and MHERO, into the Latvian market. This event marks a significant step in Dongfeng Motor's expansion into Europe. 

VOYAH enters Portuguese market, showcasing 3 new energy vehicle models

VOYAH, a premium new energy vehicle brand under Dongfeng Motor, in late November held a brand launch event in Lisbon, Portugal, in collaboration with Salvador Caetano Group, the largest automotive distributor on the Iberian Peninsula.

Dongfeng Motor delivers first-batch vehicles to Peru

On November 16, 305 Dongfeng Motor vehicles arrived at Peru's Port of Chancay, the first shipment of an 800-unit order from a local partner. These vehicles will soon be distributed across Peru to meet the country's growing demands for quality mobility and logistics solutions. 

Dongfeng Motor's MHERO I makes debut in Dubai

On the evening of November 18, UAE time, Dongfeng Motor's luxury electric off-road brand, MHERO, hosted a launch event in Dubai to unveil its flagship model, the MHERO I (also known as the MHERO 917).

Dongfeng Nissan partners with Momenta to launch advanced intelligent driving solutions

On November 15, Dongfeng Nissan announced a strategic partnership with autonomous driving solution provider Momenta at the Auto Guangzhou 2024. The duo aims to develop advanced intelligent driving solutions based on an end-to-end intelligent driving large model.

VOYAH partners with PhiGent Robotics for mid-to-high level smart driving tech deployment

On November 14, Dongfeng Motor's premium new energy vehicle brand VOYAH entered into a strategic partnership with PhiGent Robotics, a company specializing in smart driving solutions. The collaboration aims to accelerate the adoption of mid-to-high-level intelligent driving technologies in the automotive market.

VOYAH launches Courage SUV model in Norway, Sweden, Finland

On October 24, Dongfeng Motor’s premium new energy vehicle brand VOYAH officially put the global edition of the VOYAH Zhiyin, named "Courage" onto three European markets, including Norway, Sweden, and Finland. The Courage is priced at approximately 270,000 yuan to 430,000 yuan in these markets.

Dongfeng Honda's first new energy vehicle factory begins operations

On the morning of October 11, Dongfeng Honda, the joint venture between Dongfeng Motor and Honda Motor, officially commenced production at its new energy vehicle (NEV) factory, marking the launch of Honda's first global plant designed with a focus on "intelligent, green, and efficient" manufacturing. The facility integrates cutting-edge technologies to help accelerate Dongfeng Honda's transition towards electrification.

Dongfeng Motor's light-duty trucks roll off line at KD factory in Morocco

Dongfeng Automobile Co., Ltd. (DFAC), the commercial vehicle arm of Dongfeng Motor, recently reached a significant milestone in its global expansion, with its light-duty trucks rolling off the assembly line at a Knocked Down (KD) facility in Morocco.

Dongfeng Motor, Huawei inaugurate joint intelligent vehicle control center

On September 23, Dongfeng Motor's R&D Institute announced the establishment of the Joint Innovation Center for Intelligent Vehicle Control with Huawei's Qiankun Automotive Control unit.

Tencent Cloud, Dongfeng Motor to co-boost in intelligent connected vehicle development

In September, Dongfeng Motor signed a strategic cooperation agreement with Tencent Cloud for vehicle-cloud integrated smart innovation ecosystem exploration.

Dongfeng Motor launches new strategy, product, partnerships in automotive sector

On September 23, Dongfeng Motor's Autumn Brand Launch Event and the 9th Innovation and Technology Week (hereinafter referred to as Tech Week) opened in Wuhan. At the event, Dongfeng Motor officially unveiled its "New Vehicles, New Life" Technology Leap 3.0 initiative, the next-generation Tianyuan vehicle architecture, and a new energy commercial vehicle platform.

Dongfeng Motor inaugurates Peru office

Dongfeng Motor's global business arm, China Dongfeng Motor Industry Imp. & Exp. Company, recently held an inauguration ceremony for its Peru office in Santiago de Surco, Lima, marking a significant step in the Chinese automaker's expansion into the South American market.

VOYAH COURAGE global edition debuts at Salone Auto Torino 2024

On September 13, the VOYAH COURAGE, the global version of VOYAH's high-end intelligent EV model known as "Zhiyin" in China, made its debut at the Salone Auto Torino 2024.

Dongfeng Motor launches MAGE EV, BOX all-electric car models in Costa Rica

Chinese automaker Dongfeng Motor recently launched two new all-electric vehicle models, the DONGFENG MAGE EV and the DONGFENG BOX, in Costa Rica's capital, San José, according to the company's announcement via WeChat on August 22.

Dongfeng Motor enters Azerbaijani market with VOYAH, MHERO brands

Chinese automaker Dongfeng Motor recently held a grand brand launch event on the Caspian Sea coast, announcing the official entry of its VOYAH premium new energy vehicle brand and MHERO, the electric off-roader brand, into the Azerbaijani market. This marks a significant expansion of Dongfeng's presence in the Eurasian market.

Dongfeng Motor's DONGFENG, MHERO, VOYAH brands debut in Netherlands

Recently, Chinese automaker Dongfeng Motor showcased its DONGFENG, MHERO, and VOYAH brands’ products in Alkmaar, Netherlands. Simultaneously, the first VOYAH showroom in the Netherlands officially opened in Alkmaar.

All-in on electrification: Dongfeng Nissan, Dongfeng Honda unveil new energy strategies at Auto China 2024

At the ongoing Auto China 2024 in Beijing, along with showcasing numerous vehicle models and innovative technologies under its wholly-owned brands, Dongfeng Motor's two Sino-Japanese joint ventures also took the chance to demonstrate their new models, strategies, and development plans.

Dongfeng Motor's VOYAH launches global expansion strategy 'Let's VOYAH'

On April 26, VOYAH, the premium new energy vehicle maker under Dongfeng Motor, made a major announcement of its "Let's VOYAH" global expansion strategy at the Auto China 2024 in Beijing.

VOYAH makes official foray into Italy

On April 16, local time, Dongfeng Motor's premium new energy vehicle brand, VOYAH, kicked off a grand brand launch event in Italy with the theme "Designing Evolution." The new VOYAH FREE SUV, VOYAH DREAM MPV, and VOYAH Zhuiguang sedan made their debut in the country, receiving overwhelming response with the first batch of 100 vehicles sold out.

Dongfeng Motor puts MHERO 917 electric luxury off-roader onto Swiss market

Dongfeng Motor's MHERO luxury new energy off-roader brand took a crucial step in its global strategy on April 12, as its first product, the MHERO 917, was officially launched in Zurich, Switzerland, with a price of 148,990 Swiss francs (equivalent to 1.18 million yuan).

Dongfeng VOYAH rolls off 100,000th vehicle

On April 9, the 100,000th new energy vehicle from Dongfeng Motor's VOYAH premium new energy vehicle brand, an all-new VOYAH DREAM MPV, rolled off the assembly line.

Dongfeng Motor inks MoU with BNP Paribas

On March 5, Zhang Zutong, Dongfeng Motor Corporation's Vice President, met with Vincent Sussfeld, CEO of Global Business Lines of BNP Paribas Personal Finance, at Dongfeng Motor's headquarters. The meeting aimed to discuss open cooperation on overseas financial support, culminating in the signing of a memorandum of understanding (MoU).

Dongfeng Mengshi Technology partners with Huawei

Dongfeng Mengshi Technology, the company behind Dongfeng Motor's luxury electric off-roader brand MHERO, announced on February 22 that it has signed a strategic cooperation agreement with Huawei.