Domestic Central AC Sales Hit RMB 32.27 Billion in Q3 2024, HVAC Industry Shows Diversified Trends

๊ฒŒ์‹œ๋จ: Nov 12, 2024 14:21
According to industry online data, the domestic sales volume of central air conditioners reached RMB 32.27 billion in the third quarter of 2024. From the perspective of segmented applications, diversified demands across different scenarios have led to differentiated performance in HVAC (heating, ventilation, and air conditioning) configurations. Beyond core application areas such as retail, real estate support, and industrial manufacturing, competition in popular application scenarios represented by healthcare and rail transit has intensified. New development characteristics and change orientations within the HVAC industry are accelerating their formation.

๋ฐ์ดํ„ฐ ์ถœ์ฒ˜ ์„ค๋ช…: ๊ณต๊ฐœ ์ •๋ณด๋ฅผ ์ œ์™ธํ•œ ๋ชจ๋“  ๋ฐ์ดํ„ฐ๋Š” SMM์ด ๊ณต๊ฐœ ์ •๋ณด, ์‹œ์žฅ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋ฐ SMM ๋‚ด๋ถ€ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค ๋ชจ๋ธ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๊ฐ€๊ณตํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๋ณธ ์ž๋ฃŒ๋Š” ์ฐธ๊ณ ์šฉ์ด๋ฉฐ ์˜์‚ฌ๊ฒฐ์ • ๊ถŒ๊ณ ๋ฅผ ๊ตฌ์„ฑํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๋ฌธ์˜ ์‚ฌํ•ญ์ด ์žˆ๊ฑฐ๋‚˜ ์ž์„ธํ•œ ์ •๋ณด๋ฅผ ์›ํ•˜์‹œ๋ฉด ์•„๋ž˜๋กœ ์—ฐ๋ฝํ•ด ์ฃผ์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค: lemonzhao@smm.cn
๋ฆฌ์„œ์น˜ ๋ณด๊ณ ์„œ ์—ด๋žŒ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ์ž์„ธํ•œ ๋‚ด์šฉ์€ ์•„๋ž˜๋กœ ๋ฌธ์˜ํ•˜์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค:service.en@smm.cn
๊ด€๋ จ ๋‰ด์Šค
๋ฒ ์ž”ํŠธ, 9์›” ๋‚˜๋ฏธ๋น„์•„ ํ˜ธํ”„ & ๊ณ ๋กญ์—์„œ ์ฒซ ์ •๊ด‘ ์ƒ์‚ฐ ๋ชฉํ‘œ
5์‹œ๊ฐ„ ์ „
๋ฒ ์ž”ํŠธ, 9์›” ๋‚˜๋ฏธ๋น„์•„ ํ˜ธํ”„ & ๊ณ ๋กญ์—์„œ ์ฒซ ์ •๊ด‘ ์ƒ์‚ฐ ๋ชฉํ‘œ
๋” ๋ณด๊ธฐ
๋ฒ ์ž”ํŠธ, 9์›” ๋‚˜๋ฏธ๋น„์•„ ํ˜ธํ”„ & ๊ณ ๋กญ์—์„œ ์ฒซ ์ •๊ด‘ ์ƒ์‚ฐ ๋ชฉํ‘œ
๋ฒ ์ž”ํŠธ, 9์›” ๋‚˜๋ฏธ๋น„์•„ ํ˜ธํ”„ & ๊ณ ๋กญ์—์„œ ์ฒซ ์ •๊ด‘ ์ƒ์‚ฐ ๋ชฉํ‘œ
๋ฒ ์ž”ํŠธ ๋ฆฌ์†Œ์‹œ์Šค๋Š” ๋‚˜๋ฏธ๋น„์•„์˜ ํ˜ธํ”„ & ๊ณ ๋กญ ๊ตฌ๋ฆฌ-๊ธˆ ํ”„๋กœ์ ํŠธ์™€ ๊ด€๋ จ ์ดˆ์•„์‚ฌ์šฐ๋ธŒ ๊ธˆ์† ๊ฐ€๊ณต ํ”Œ๋žœํŠธ์˜ ๊ฐœ๋ฐœ์ด ํ˜„์žฌ ํ”„๋กœ์ ํŠธ ์ผ์ •์— ๋งž์ถฐ ์ง„ํ–‰ ์ค‘์ด๋ฉฐ, ์ฒซ ์›๊ด‘ ์ฒ˜๋ฆฌ๊ฐ€ 2026๋…„ 9์›”์— ์ด๋ฃจ์–ด์งˆ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋œ๋‹ค๊ณ  ๋ฐํ˜”๋‹ค. ์ž”์—ฌ ์‹œ์šด์ „ ํ™œ๋™์ด ์™„๋ฃŒ๋˜๋ฉด ์ฒซ ์›๊ด‘ ์ฒ˜๋ฆฌ๋ฅผ ํ†ตํ•ด ํ”„๋กœ์ ํŠธ์˜ ์ฒซ ์ •๊ด‘์ด ์ƒ์‚ฐ๋  ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€๋œ๋‹ค. ์ฒซ ๋‘ ์ฐจ๋ก€์˜ ๋ฐœํŒŒ์—์„œ ๋‚˜์˜จ ๊ด‘์„์€ ์ด๋ฏธ ๋น„์ถ•๋˜์–ด ๊ฐ€๊ณต ํ”Œ๋žœํŠธ๋กœ ์šด์†กํ•  ์ค€๋น„๊ฐ€ ์™„๋ฃŒ๋˜์—ˆ์œผ๋ฉฐ, ๋ฒ ์ž”ํŠธ๋Š” ํšŒ์‚ฌ์˜ ๊ด‘๋ฌผ ์žฌ๊ณ ์— ๊ธฐ๋ก๋œ ์ถ”๊ฐ€ ๊ด‘์„ ํšŒ์ˆ˜๋Ÿ‰์œผ๋กœ ์ธํ•ด ๋น„์ถ•๋œ ํ†ค์ˆ˜๊ฐ€ ์ดˆ๊ธฐ ์˜ˆ์ƒ์น˜๋ฅผ ์ดˆ๊ณผํ–ˆ๋‹ค๊ณ  ๋ฐํ˜”๋‹ค. ๊ด‘์‚ฐ๊ณผ ๊ฐ€๊ณต ํ”Œ๋žœํŠธ ๋ชจ๋‘์—์„œ ๊ฐœ๋ฐœ ์ž‘์—…์ด ์ง„ํ–‰ ์ค‘์ด๋‹ค. ๊ด‘์‚ฐ ํ˜„์žฅ ์บ ํ”„ ๊ฑด์„ค์€ ์•ฝ 75% ์™„๋ฃŒ๋˜์—ˆ๊ณ , ์ง€์ƒ ์ธํ”„๋ผ์˜ ์•ฝ 75%๊ฐ€ ๋ฐ˜์ž…๋˜์–ด ์„ค์น˜ ์ค‘์ด๋ฉฐ, ์œ ๋‹ˆํŠธ๋ž€์Šค์˜ ์ „์ฒด ์ฑ„๊ตด ๋ฐ ์šด๋ฐ˜ ์ฐจ๋Ÿ‰์ด ํ˜„์žฅ์— ๋ฐฐ์น˜๋˜์—ˆ๋‹ค. ์ดˆ์•„์‚ฌ์šฐ๋ธŒ ํ”Œ๋žœํŠธ์—์„œ ๋ฒ ์ž”ํŠธ๋Š” ์ฃผ์š” ๊ตฌ์กฐ์šฉ ์ฒ ๊ณจ ๊ณต์‚ฌ์™€ ํ† ๋ชฉ ๊ณต์‚ฌ์˜ ์™„๋ฃŒ๋ฅผ ํ™•์ธํ•˜๋Š” C1 ํ† ๋ชฉ ๋ฐ ๊ตฌ์กฐ ์™„๋ฃŒ ์ฆ๋ช…์„œ๋ฅผ ์ˆ˜๋ นํ–ˆ์œผ๋ฉฐ, C2 ๊ธฐ๊ณ„์  ์™„๋ฃŒ ์ฆ๋ช…์„œ๋Š” 9์›” ์ค‘ ์™„๋ฃŒ๋  ์˜ˆ์ •์ด๋‹ค. ์ „๊ธฐ ๋“œ๋ผ์ด๋ธŒ์™€ ๊ณ„์žฅ ์„ค๋น„๋Š” ์•ฝ 90% ์™„๋ฃŒ๋˜์—ˆ์œผ๋ฉฐ, ์ฝ˜ ํฌ๋Ÿฌ์…”, ๋ถ€์œ  ์„ ๋ณ„ ์žฅ๋น„, ๊ด‘๋ฏธ ์ธํ”„๋ผ ๋ฐ ๊ธฐํƒ€ ๊ฐ€๊ณต ๊ตฌ์„ฑ ์š”์†Œ๋Š” ์‹œ์šด์ „์„ ์•ž๋‘๊ณ  ์ตœ์ข… ์ค€๋น„ ์ค‘์ด๋‹ค. ๋ฒ ์ž”ํŠธ๋Š” ๋˜ํ•œ ํ˜„์žฌ ๋ฐ ์˜ˆ์ƒ ๊ตฌ๋ฆฌ, ๊ธˆ, ์€ ๊ฐ€๊ฒฉ๊ณผ ์ด์ „์— ๊ฒฝ์ œ์„ฑ์ด ๋‚ฎ์€ ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋˜์—ˆ๋˜ ์ €ํ’ˆ์œ„ ๊ด‘ํ™”๋Œ€์˜ ํฌํ•จ ๊ฐ€๋Šฅ์„ฑ์„ ๊ณ ๋ คํ•˜์—ฌ 2๋‹จ๊ณ„ ํ™•์žฅ ๊ณ„ํš์— ๋Œ€ํ•œ ๊ฒ€ํ† ๋ฅผ ๊ฐ€์†ํ™”ํ–ˆ๋‹ค. ํšŒ์‚ฌ๋Š” ๊ด‘์„ ์„ ๋ณ„๊ธฐ์— ๋Œ€ํ•ด ๋” ๋†’์€ ์งˆ๋Ÿ‰ ์ธ์ƒ ์šด์˜ ์ „๋žต์„ ํ‰๊ฐ€ ์ค‘์ด๋ฉฐ, ์ด๋Š” ๊ตฌ๋ฆฌ ํšŒ์ˆ˜์œจ์„ ๋†’์ผ ์ˆ˜ ์žˆ์ง€๋งŒ ์‚ฌ์ „ ์ •๊ด‘ ํ’ˆ์œ„๋Š” ๋‚ฎ์•„์งˆ ๊ฐ€๋Šฅ์„ฑ์ด ์žˆ๋‹ค. ํ˜„์žฌ ๊ด‘๋ฌผ ์žฌ๊ณ , ๊ธฐ์กด JORC(2012) ๊ด‘๋ฌผ ์ž์›๋Ÿ‰, ๊ณ„ํš๋œ ๋ถ€์œ  ์„ ๋ณ„ ํ”Œ๋žœํŠธ ์šฉ๋Ÿ‰ ๋ฐ ๊ฒ€ํ†  ์ค‘์ธ ๋” ๋†’์€ ์งˆ๋Ÿ‰ ์ธ์ƒ ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ, ๊ฒฝ์˜์ง„์€ ํ˜ธํ”„ & ๊ณ ๋กญ์ด ์•ฝ 35๋…„์˜ ๊ด‘์‚ฐ ์ˆ˜๋ช…์„ ๋’ท๋ฐ›์นจํ•  ์ž ์žฌ๋ ฅ์ด ์žˆ๋‹ค๊ณ  ํŒ๋‹จํ•˜๊ณ  ์žˆ๋‹ค. ๋ฒ ์ž”ํŠธ๋Š” ์ด ์žฅ๊ธฐ ์ˆ˜๋ช… ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๋ฐ˜์˜ํ•œ ์ˆ˜์ •๋œ ๊ฒฝ์ œ ๋ชจ๋ธ์„ ์•„์ง ๋ฐœํ‘œํ•˜์ง€ ์•Š์•˜๋‹ค. SMM ๋ถ„์„: 9์›” ์ฒ˜๋ฆฌ ๋ชฉํ‘œ๋Š” ํ˜ธํ”„ & ๊ณ ๋กญ์ด ๊ด‘์‚ฐ ๊ฐœ๋ฐœ์—์„œ ์ดˆ๊ธฐ ์ •๊ด‘ ์ƒ์‚ฐ์œผ๋กœ ์ „ํ™˜ํ•˜๋Š” ๋‹จ๊ณ„์— ๊ทผ์ ‘ํ–ˆ์Œ์„ ๋ณด์—ฌ์ฃผ๋ฉฐ, ์›๊ด‘์€ ์ด๋ฏธ ๋น„์ถ•๋˜์–ด ์žˆ๊ณ  ํ•ต์‹ฌ ๊ฐ€๊ณต ์ธํ”„๋ผ๋Š” ๊ธฐ๊ณ„์  ์™„๋ฃŒ์— ๊ฐ€๊นŒ์›Œ์ง€๊ณ  ์žˆ๋‹ค. ์ž ์žฌ์ ์ธ 35๋…„ ๊ด‘์‚ฐ ์ˆ˜๋ช…๊ณผ 2๋‹จ๊ณ„ ํ™•์žฅ์€ ๊ธฐ์ˆ ์ ยท๊ฒฝ์ œ์  ๊ฒ€ํ† ๊ฐ€ ์ง„ํ–‰ ์ค‘์ด๋ฉฐ, ์•„์ง ํ™•์ •๋œ ์ˆ˜์ • ๊ฐœ๋ฐœ ๊ณ„ํš์œผ๋กœ ๊ฐ„์ฃผํ•ด์„œ๋Š” ์•ˆ ๋œ๋‹ค. ๋‹จ๊ธฐ์ ์œผ๋กœ ์ฃผ๋ชฉํ•ด์•ผ ํ•  ํ•ต์‹ฌ ์ด์ •ํ‘œ๋Š” ํ”Œ๋žœํŠธ ์‹œ์šด์ „ ์™„๋ฃŒ์™€ 9์›” ์ค‘ ์ฒซ ์ •๊ด‘ ์ƒ์‚ฐ ํ™•์ธ์ด ๋  ๊ฒƒ์ด๋‹ค.
5์‹œ๊ฐ„ ์ „
SMM์€ 9์›” ์ „์ฒด ๊ตฌ๋ฆฌ ์–‘๊ทน ๊ฐ€๋™๋ฅ ์ด ์ „์›” ๋Œ€๋น„ ์†Œํญ ์ƒ์Šนํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค
5์‹œ๊ฐ„ ์ „
SMM์€ 9์›” ์ „์ฒด ๊ตฌ๋ฆฌ ์–‘๊ทน ๊ฐ€๋™๋ฅ ์ด ์ „์›” ๋Œ€๋น„ ์†Œํญ ์ƒ์Šนํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค
๋” ๋ณด๊ธฐ
SMM์€ 9์›” ์ „์ฒด ๊ตฌ๋ฆฌ ์–‘๊ทน ๊ฐ€๋™๋ฅ ์ด ์ „์›” ๋Œ€๋น„ ์†Œํญ ์ƒ์Šนํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค
SMM์€ 9์›” ์ „์ฒด ๊ตฌ๋ฆฌ ์–‘๊ทน ๊ฐ€๋™๋ฅ ์ด ์ „์›” ๋Œ€๋น„ ์†Œํญ ์ƒ์Šนํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•œ๋‹ค
[SMM ๋™์–‘๊ทน ๋™ํ–ฅ] SMM์€ 2026๋…„ 9์›” ์ค‘๊ตญ ๋™์–‘๊ทน ๊ธฐ์—…์˜ ์ „์ฒด ๊ฐ€๋™๋ฅ ์ด ์ „์›” ๋Œ€๋น„ 1.30%ํฌ์ธํŠธ ๋ฐ˜๋“ฑํ•œ 44.11%๋ฅผ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์ „๋งํ–ˆ๋‹ค. ์ด ์ค‘ 1์ฐจ ๋™์–‘๊ทน ๊ธฐ์—…์˜ ๊ฐ€๋™๋ฅ ์€ ์ผ๋ถ€ ๊ธฐ์—…์˜ ์ •๊ธฐ๋ณด์ˆ˜์™€ ์ •๋ จ ๋Šฅ๋ ฅ ํ™•๋Œ€๋กœ ์ „์›” ๋Œ€๋น„ 7.19%ํฌ์ธํŠธ ํ•˜๋ฝํ•œ 57.88%๋ฅผ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋˜๋ฉฐ, 2์ฐจ ๋™์–‘๊ทน ๊ธฐ์—…์˜ ๊ฐ€๋™๋ฅ ์€ ์ „์›” ๋Œ€๋น„ 4.76%ํฌ์ธํŠธ ๋ฐ˜๋“ฑํ•œ 38.48%๋ฅผ ๊ธฐ๋กํ•  ๊ฒƒ์œผ๋กœ ์ „๋ง๋œ๋‹ค. (๋น„์ž์ฒด ์†Œ๋น„ ๋™์–‘๊ทน ๊ธฐ์ค€)
5์‹œ๊ฐ„ ์ „
8์›” SMM ์ค‘๊ตญ ๋™ ์–‘๊ทน์žฌ ๊ฐ€๋™๋ฅ  ์ „์›” ๋Œ€๋น„ 42.81%๋กœ ํ•˜๋ฝ
5์‹œ๊ฐ„ ์ „
8์›” SMM ์ค‘๊ตญ ๋™ ์–‘๊ทน์žฌ ๊ฐ€๋™๋ฅ  ์ „์›” ๋Œ€๋น„ 42.81%๋กœ ํ•˜๋ฝ
๋” ๋ณด๊ธฐ
8์›” SMM ์ค‘๊ตญ ๋™ ์–‘๊ทน์žฌ ๊ฐ€๋™๋ฅ  ์ „์›” ๋Œ€๋น„ 42.81%๋กœ ํ•˜๋ฝ
8์›” SMM ์ค‘๊ตญ ๋™ ์–‘๊ทน์žฌ ๊ฐ€๋™๋ฅ  ์ „์›” ๋Œ€๋น„ 42.81%๋กœ ํ•˜๋ฝ
[SMM ๋™ ์–‘๊ทน ํ”Œ๋ž˜์‹œ] 2026๋…„ 8์›” SMM ์ค‘๊ตญ ๋™ ์–‘๊ทน ๊ธฐ์—… ๊ฐ€๋™๋ฅ ์€ 42.81%๋กœ ์ „์›” ๋Œ€๋น„ 1.85%p ํ•˜๋ฝํ–ˆ๋‹ค. ์›๋ฃŒ๋ณ„๋กœ ๋ณด๋ฉด, 1์ฐจ ๋™ ์–‘๊ทน ๊ธฐ์—… ๊ฐ€๋™๋ฅ ์€ ์ „์›” ๋Œ€๋น„ 1.54%p ์ƒ์Šนํ•œ 65.07%๋ฅผ ๊ธฐ๋กํ–ˆ๊ณ , 2์ฐจ ๋™ ์–‘๊ทน ๊ธฐ์—… ๊ฐ€๋™๋ฅ ์€ ์„ธ๊ธˆ ํฌํ•จ ๋™ ์Šคํฌ๋žฉ ๊ณต๊ธ‰ ๋ถ€์กฑ์œผ๋กœ ์ „์›” ๋Œ€๋น„ 3.23%p ํ•˜๋ฝํ•œ 33.72%๋ฅผ ๊ธฐ๋กํ–ˆ๋‹ค. (๋น„์ž๊ฐ€์šฉ ๋™ ์–‘๊ทน์— ํ•œํ•จ)
5์‹œ๊ฐ„ ์ „
According to industry online data, the domestic sales volume of centra - Shanghai Metals Market (SMM)