Recently, rumors about BMW China's withdrawal from the price war and the price increase of its entire product line have attracted consumers' attention. Some insiders on social media said that due to the heavy losses caused by the price war, BMW would stabilize prices and alleviate the operational pressure of its stores by reducing sales volume from July. It is reported that the wholesale task of stores in July has been reduced by 15%. Relevant personnel from BMW said that they would focus on business quality in the second half of the year to support the steady development of dealers. Consumers who inquired with dealers found that BMW has indeed raised prices, with an increase of up to 30,000 yuan, and sales staff from Mercedes-Benz and Audi have also revealed the expectation of price increases.
데이터 출처 설명: 공개 정보를 제외한 모든 데이터는 SMM이 공개 정보, 시장 커뮤니케이션 및 SMM 내부 데이터베이스 모델을 기반으로 가공한 것입니다. 본 자료는 참고용이며 의사결정 권고를 구성하지 않습니다.