Sea Star Co., Ltd. stated that according to preliminary calculations by the finance department, the company is expected to achieve a net profit attributable to shareholders of listed companies in the first half of 2023 compared to the same period last year, which will decrease from 91.5 million yuan to 95.5 million yuan, a year-on-year decrease of 69.20% to 72.22%. The demand for consumer electronics in the first half of the year continued to be weak, without signs of recovery; in order to maintain a high market share and customer stickiness, the company lowered the sales price of products in the first half of the year to grab orders.
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