According to foreign media reports, executives of Toyota Motor North America expect that due to the impact of supply chain and inflation, the average transaction price of new cars will exceed $50,000 and will continue to rise. On March 27, Jack Hollis, head of Toyota Motor North American sales, said in an interview with reporters that Toyota and Lexus sales in the US in 2023 will be 100,000 units more than last year's 2.1 million units, although their market share may decline slightly.
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