Hydro and CHANEL Partner to Develop Lower-Carbon Aluminum for Beauty Packaging by 2030
[SMM Aluminum Express News] Hydro has signed a strategic partnership with CHANEL Fragrance and Beauty to develop lower-carbon aluminum for fragrance, makeup and skincare packaging, with a joint roadmap running from 2026 to 2030. The companies aim to reduce the carbon footprint of aluminum used in the packaging to around 3.0 kg CO₂e/kg aluminum by 2030, while also improving traceability and exploring greater use of post-consumer recycled aluminum. The collaboration will initially use Hydro REDUXA primary aluminum sheet ingot produced in Norway using renewable energy, with a certified carbon footprint of no more than 4.0 kg CO₂e/kg aluminum. The ingot will subsequently be rolled into aluminum sheet for packaging applications, while Hydro and CHANEL will test specific production batches and additional measures to further lower emissions. For the aluminum market, the partnership represents incremental demand for premium low-carbon primary and recycled aluminum in high-value packaging, although neither company disclosed expected aluminum volumes or a specific offtake commitment.