The 2025 2nd SMM Southeast Asia Automotive Supply Chain Conference was successfully held, featuring the release of 10 new car models, Southeast Asia brand strategies from three automakers, and SMM Thailand local steel prices. The event facilitated efficient matchmaking between 12+ purchasers and 60+ suppliers, preliminarily establishing a communication platform for the entire automotive industry chain in Southeast Asia. Currently, the NEV industry in Southeast Asia is entering a critical development phase, with Thailand, Indonesia, and Vietnam each making their own strategic deployments and breakthroughs, while the industry also faces challenges such as supply chain restructuring, competition over technology roadmaps, and localization compliance.
Thanks to the support from all parties, SMM's local pricing systems in Thailand and Indonesia have been implemented and adopted by core enterprises, establishing a credible cost benchmark for the industry.
The 2026 3rd Conference will focus on three core themes: exploring the NEV auto sales potential in Southeast Asia; connecting the last mile of the supply chain and integrating regional industry resources; and advancing SMM Southeast Asia metal pricing from a price reference to a transaction benchmark, implementing procurement applications for electrification materials and establishing an executable pricing system. We firmly believe that true progress comes from turning consensus into action.
At this conference,Shanghai Launch Automotive Design Co., Ltd.sincerely invites you to gather again in Bangkok, to jointly transform strategic blueprints into market competitive advantages, to witness and participate in this extraordinary and far-reaching industry event, and to co-create a brilliant new chapter! Click theto register now.
Booth No.: A16
An Innovative Force Leading R&D Across the Entire Automotive Industry Chain
Launchwas founded in 2000 and is headquartered in Shanghai. It is a "turnkey engineering" service provider specializing in R&D across the entire automotive industry chain. The company has established 33 branches worldwide and a professional team of over 4,000 employees. Its business covers the entire process, including styling design, vehicle engineering development, supply chain management, prototype trial production and testing, providing clients with one-stop vehicle R&D solutions.
Founded in 2000 and headquartered in Shanghai, Launch is a "turnkey engineering" service provider specializing in R&D across the entire automotive industry chain. The company has established 33 branches worldwide and a professional team of over 4,000 employees. Its business covers the entire process, including styling design, vehicle engineering development, supply chain management, prototype trial production and testing, providing customers with one-stop vehicle R&D solutions.
The company drives its development with the dual engines of "Automotive R&D + Product Innovation" The company drives its development with the dual engines of "automotive R&D + product innovation":
- Automotive R&D and Design: As its core business, the company has long served international brands such as Toyota, Tesla, Ford, and Renault, as well as leading China automakers including BYD, Great Wall, Geely, FAW, Dongfeng, GAC, and XPeng, continuously driving the upgrade of the global automotive industry.
- Automotive R&D and Design: As its core business, this segment has long served international brands such as Toyota, Tesla, Ford, and Renault, as well as major domestic automakers including BYD, Great Wall Motors, Geely, FAW Group, Dongfeng Motor, GAC Group, and XPeng. It continuously promotes the upgrading of the global automotive industry.
- Product Innovation Business: Leveraging its ability to integrate the entire industry chain, Launch independently develops diversified electrification platforms, covering categories such as EVs, electric motorcycles, e-bikes, and electric wheelchairs. In the future, it will accelerate the expansion of markets outside China to support the global layout of technology, industry chains, and automotive ecosystems.
- Product Innovation Business: Leveraging its ability to integrate the entire industry chain, Launch independently develops diversified electrification platforms, covering categories such as electric vehicles, electric motorcycles, electric bicycles, and electric wheelchairs. In the future, it will accelerate the expansion of overseas markets to support the global layout of technology, industrial chains, and automotive ecosystems.
Launch has won multiple honors, including "National High-Tech Enterprise," "National Industrial Design Center," and "National-level 'Little Giant' Enterprise Specialized in Refined, Precise, and Advanced Technologies." Up to now, it has completed the R&D of more than 400 car models, covering traditional passenger cars, commercial vehicles, and new energy vehicles. The total sales of launched models have exceeded 30 million units, making Launch not only a top-tier vehicle R&D institution in China but also a global industry benchmark, continuously driving the independent innovation and global development of China's automotive industry.
Launch has won multiple honors, including "National High-Tech Enterprise", "National Industrial Design Center", and "National-level 'Little Giant' Enterprise Specialized in Refined, Precise, and Advanced Technologies". Up to now, it has completed the R&D of more than 400 vehicle models, covering traditional passenger cars, commercial vehicles, and new energy vehicles. The total sales volume of the launched models has exceeded 30 million units. Launch has not only become a top-tier domestic vehicle R&D institution but also emerged as a global industry benchmark, continuously promoting the independent innovation and global development of China's automotive industry.
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