[SMM Stainless Steel Flash] Jindal Stainless Partners with IPL's SRH to Boost Brand Visibility

Published: Mar 31, 2026 19:59

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According to corporate reports, Jindal Stainless is making its Indian Premier League (IPL) debut by partnering with the Sunrisers Hyderabad (SRH) franchise as its Official Stainless Partner. This strategic alliance aims to significantly enhance brand visibility, connect with a younger demographic, and showcase the diverse applications of stainless steel, from industrial pipes to kitchenware. As India's largest stainless steel producer, the company reported a substantial annual turnover of $4.27 billion (₹40,182 crore) in FY25. Through this high-profile sports endorsement, Jindal Stainless seeks to reinforce its modern brand image while aggressively pursuing an expansion of its melt capacity to 4.2 million tonnes per annum by FY27.

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