BYD puts SONG PRO DM-i model onto Mexican market

Published: Aug 26, 2024 18:00

Source: gasgoo

Save

On August 21, BYD saw its SONG PRO DM-i model officially hit the Mexican market.

Shanghai (Gasgoo)- On August 21, BYD saw its SONG PRO DM-i model officially hit the Mexican market. This follows the global debut of the BYD SHARK pickup truck in Mexico in May, further expanding BYD's lineup of new energy vehicles (NEVs) in the local market.

During the launch event, Jorge Vallejo, General Director of BYD Mexico, highlighted the achievements of BYD as a global leader in NEVs and reaffirmed the company's commitment to deepening its presence in the Mexican market. Ana Narro, PR Manager of BYD Mexico, showcased the aesthetic design and intelligent driving features of the Song Pro DM-i to the guests. Óscar Hernández, Product Leader of BYD Mexico, showcased the new vehicle's core technologies and handling capabilities.

The BYD SONG PRO DM-i embodies the "Dragon Face" design philosophy of BYD's Dynasty series, featuring dynamic, layered lines that create a balanced body and a robust stance. The front "dragon beard" styling and the integrated taillight design give the SONG PRO DM-i a youthful and vibrant appearance. Equipped with BYD's DM-i super hybrid technology, the vehicle offers outstanding overall range and practicality, making it an ideal choice for family travel, said the carmaker.

The event also featured demonstrations of various BYD core technologies and provided a raft of interactive experiences. Guests could explore areas like the VTOL (vehicle to load) dance zone, a mobile karaoke room, a camping experience area, and a tech exploration space, showcasing the SONG PRO DM-i's advantages in electrification, intelligence, and safety.

Currently, BYD has opened 26 sales outlets across Mexico, underscoring its commitment to growing its footprint in the region.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or to learn more information, please contact: lemonzhao@smm.cn

For more information on how to access our research reports, please contact:service.en@smm.cn

Related News

Apr 1, 2026 09:28

Volvo Became Lynk & Co's Exclusive EV Dealer in Europe

[Volvo Cars to Exclusively Sell Lynk & Co EVs in Europe] On March 30, Volvo Cars announced that it had signed a memorandum of understanding with Geely Automobile to become the exclusive importer and dealer of EVs under Geely’s Lynk & Co brand in the European market. Volvo Cars said: “The company plans to sell Lynk & Co car models through Volvo Cars’ retail network and use its sales and after-sales system in relevant markets.”

Apr 1, 2026 09:28

Hyundai Accelerated Its Electric Vehicle Expansion in China Under U.S. Tariff Pressure

[Hyundai Motor Steps Up Its EV Push in China Amid US Tariff Pressure] South Korea’s Hyundai Motor is intensifying its EV strategy in China, setting an aggressive target of selling more than 40,000 NEVs this year in a bid to reduce its reliance on the US market as US tariff pressure continues to mount. According to industry sources, Hyundai Motor plans to raise NEV production at its joint venture Beijing Hyundai to 41,500 units in 2026, up more than 33-fold YoY; by then, the share of new energy car models in total production will surge from just 0.6% last year to about 20%. Hyundai Motor has also set its total sales target in China for this year, including exports, at 218,000 units, up 10.8% from 2025.

Apr 1, 2026 09:28

Apr 1, 2026 09:27

Toyota Motor’s Global Sales Fell 2.3% YoY in February

[Toyota Motor’s Global Sales Fell 2.3% in February] Toyota Motor announced on March 30 that its global sales in February (including the Lexus brand and subsidiaries Daihatsu Motor and Hino Motors) fell 2.3% YoY to 806,905 units. Among them, February sales of the Toyota and Lexus brands declined 3.3% to 737,134 units; domestic sales in Japan fell 8.3% to 122,264 units, while sales outside China declined 2.2% to 614,870 units.

Apr 1, 2026 09:27