Xiaomi Automobile has completed its industrial and commercial registration and set up a team of nearly 300 artificial cars.

Published: Sep 1, 2021 16:15
[Xiaomi Automobile has completed its industrial and commercial registration and set up a team of nearly 300 artificial cars.] nearly five months after the announcement of car construction, Xiaomi Automobile has finally made substantial progress. On September 1st, a spokesman for Xiaomi announced that Xiaomi Automobile has officially completed its industrial and commercial registration. The company name is Xiaomi Automobile Co., Ltd., with a registered capital of 10 billion yuan. Lei Jun, founder, chairman and CEO of Xiaomi Group, serves as legal representative.

Nearly five months after the announcement of car construction, Xiaomi has finally made substantial progress.

On September 1st, a spokesman for Xiaomi announced that Xiaomi Automobile has officially completed its industrial and commercial registration. The company name is Xiaomi Automobile Co., Ltd., with a registered capital of 10 billion yuan. Lei Jun, founder, chairman and CEO of Xiaomi Group, serves as legal representative.

A spokesman for Xiaomi said that in the five months since the announcement of the car, the Xiaomi auto team has conducted a large number of user research and industry chain inspection, while vigorously promoting the product definition, carefully selected from more than 20,000 resumes. A team of nearly 300 people has been built.

Judging from the content of the official announcement, more than a dozen members of Xiaomi's auto team have made a public appearance, and at present, Xiaomi's car-building team is still recruiting talents.

On March 30 this year, Xiaomi officially announced that it would invest 10 billion yuan in the first phase of the car construction, which is expected to be 10 billion US dollars in the next 10 years.

In the nearly five months since Guan Xuan built the car, Xiaomi has really not been idle. On the third day after the announcement, Lei Jun took the lead in organizing a party, which gathered almost half of China's new energy market. Li Bin, ideal, he Xiaopeng and Wang Chuanfu were all present. After that, Lei Jun began to visit a number of automobile companies and supply chain enterprises, including Changan, SAIC, Dongfeng, Guangzhou Automobile, SAIC GM Wuling, Great Wall and so on.

At the same time, Xiaomi is recruiting a wide range of teams for car building, and in July, Xiaomi's auto-driving department began recruiting 500 self-driving technical elites, claiming to develop L4 intelligent driving capabilities and support multi-location offices across the country. In addition to the self-driving department, recruitment was also opened for the entire part of Xiaomi car that month, and it is rumored that Xiaomi will also grant employees independent car company options over a period of five years.

In addition, in the past five months, Xiaomi has applied for many car-related trademarks and patents for car manufacturing. According to APP, from April this year, Xiaomi Technology Co., Ltd. applied to register the trademark of "Xiaomi Automobile". The international classification involves 8 categories of handmade equipment, 35 types of advertising sales, etc., and the trademark status is in the process of registration.

There are also many rumors about the settlement of Xiaomi Automobile headquarters during this period. In August, it was reported that Xiaomi Automobile headquarters and its first factory had basically settled in Beijing, while Wuhan had already extended an "olive branch" to Xiaomi before it was rumored to have settled in Beijing. Wuhan Municipal Bureau of Commerce publicly said that the investment promotion department of Wuhan has communicated with Xiaomi and is currently actively docking and promoting the settlement of Xiaomi automobile project with the company. However, rumors about the establishment of headquarters have been refuted by a spokesman for Xiaomi, saying that the rumors of landing in Beijing, Shanghai and Wuhan are not true, and all official disclosure information shall prevail.

In addition to its own business, Xiaomi has also invested in a number of automotive supply chain-related companies during this period, such as Xiaomi's acquisition of self-driving technology company DeepMotion in August. (deep motion technology), DeepMotion will have a team of more than 20 people to join Xiaomi. Prior to this, Xiaomi also invested in Wesai technology, vertical vision technology, honeycomb energy, Ganfeng lithium industry and other companies.

According to Lei Jun's previous research on social platforms, Xiaomi has basically determined the price range of the first model. Lei Jun said a few days ago that Xiaomi had already identified the first model in terms of vehicle positioning, but Xiaomi changed the first model to a pending state because the models with high votes on the Internet were SUV and sedan. However, in terms of pricing, it is probably between 100000 and 300000, and for the sake of rice noodle voting, the most popular one is still within 100000 yuan.

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