AISI and SMDI launch social media campaign to promote steel benefits

By  Paul Ploumis 15 Jul 2015  Last updated at  02:01:37 GMT

SEATTLE (Scrap Monster): The American Iron and Steel Institute (AISI) in collaboration with the Steel Market Development Institute (SMDI) have launched new social media campaign to promote and highlight the uses and benefits of steel. The #SummerOfSteel Roadtrip campaign provides a “digital road trip” across North America that displays the positive impact of steel industry on the lives of people in various regions.

The campaign features an interactive map featuring various locations across the US, Mexico and Canada. It highlights facts, stories and photos detailing the improvements that steel has brought in that specific community or region. The posts provide in-depth information on the automotive, construction and packaging steel markets. It also throws light on the public policy and sustainability arenas.

The campaign will run for two months from July 13th to September 14th.

In addition to the interactive map, the campaign also features a social media contest, wherein the public could post images showcasing their personal encounters with steel. The contest is open on Twitter, Facebook and Instagram. Contestants must use the hashtag #SummerOfSteel and #contest to take part in the contest. The winner of the contest, which will be announced on September 14th, will receive $100 Amazon gift card.

For more information about the campaign, please visit www.SummerOfSteel.com

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 19 member companies, including integrated and electric furnace steelmakers, and approximately 125 associate members who are suppliers to or customers of the steel industry.

SMDI is a business unit of AISI.