Regions Promote Real Estate to Kickstart "Spring Thaw" in Property Market

Published: Feb 19, 2025 07:40

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Many Regions Launch Real Estate Promotions to Boost the "Spring Thaw" [SMM Steel Market Morning Brief]: Recently, many regions have introduced various activities in conjunction with favorable real estate policies to promote the "spring thaw" in the property market. According to the China Index Academy, in the short term, as the Chinese New Year holiday ends and residents gradually return to work and home-buying activities, the market's online contract signing volume is expected to see a certain rebound after the holiday. Taking the Shenzhen market as an example, the latest data released by the Shenzhen Real Estate Intermediary Association shows that 1,261 second-hand housing units (including self-service transactions) were recorded citywide last week, up 53% WoW. With industry practitioners gradually returning to work, the recent recording volume of second-hand housing has been steadily increasing, basically returning to pre-holiday levels. Some analysts also believe that this year's "spring thaw" is an important window period for restoring market confidence, but only through joint efforts from policies and all market participants can the "spring thaw" in the property market truly arrive, achieving sustainable and healthy market development.

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