SMM News: in 2020 this special year, the air source heat pump market suffered a serious decline. According to industry online monitoring data, the domestic sales of air-source heat pumps in the first half of 2020 were 2.694 billion yuan, down 25.78 percent from the same period last year, while exports were 920 million yuan, up 15.43 percent from the same period last year.
In the overall environment of the epidemic raging around the world, the domestic epidemic broke out earlier, which led to the dismal performance of the domestic market in the early stage, and the relative lag of the epidemic situation abroad. therefore, the overall performance of the export market in the first half of the year was significantly better than that of domestic sales. From the perspective of market share, domestic sales are still absolutely dominant.
In the domestic market, sales of hot water products were 2.022 billion yuan, down 29.59% from the same period last year, while heating products were 672 million yuan, down 11.35% from the same period last year.
Comparison of domestic market application structure of air source heat pump in the first half of 2020 (100 million yuan)
From the perspective of subdivided hot water products, commercial hot water has declined significantly, mainly due to the impact of the epidemic, some schools, hotels, baths and other public places have not fully reached the open state, and the demand of these public places has slowed down, leading to a decline in market demand.
Domestic hot water products are still in the post-epidemic examination stage, in terms of engineering projects, the overall performance of the real estate supporting market in 2020 is OK, but restricted by the delayed resumption of real estate projects, the decline in the market scale of domestic hot water is also reasonable. From the perspective of terminal demand, products with health and safety functions are becoming the mainstream basis for many customers to choose products.
From the heating market point of view, first of all, the "coal to electricity" market in the early stage of the epidemic due to factory shutdown in some areas, logistics restrictions, resulting in the delivery of air source heat pump products have been affected to a certain extent. Secondly, in the bidding market in the first half of 2020, although Hebei, Shanxi and Beijing have been launched one after another since the end of March, the number of large tenders has decreased compared with last year, which has affected the market progress in the first half of 2020 as a whole.
In terms of exports, Europe is the main market for air-source heat pumps. the proportion of pool heat pump exports increased slightly at the beginning of the epidemic in the first half of the year, mainly due to the decrease in residents' travel and the new demand brought about by the majority of time spent swimming and playing at home. However, with the later spread of the epidemic abroad, the overall growth rate of the export market will gradually narrow, and the export market situation in the second half of the year is still relatively grim.
For future development, on the whole, the domestic market is relatively optimistic. With the steady control of the epidemic, various industries gradually return to normal operation. Although the market declined in June, the range narrowed significantly. At the beginning of the third quarter, the peak season of hot water is also coming, and air source heat pump hot water products will also enter a gradual recovery period.
The main bright spot of the air source heat pump market in the second half of 2020 will still be reflected in heating products.
With the recovery of the epidemic, the demand gap for commercial heating has been opened. Commercial heating products are increasingly used in commercial areas where the flow of people is dense and have higher requirements for environment and comfort, such as education, industrial parks, commercial office buildings and so on.
In addition, many provinces have incorporated heating projects in primary and secondary schools into livelihood projects. Air source heat pump products have been selected in the heating renovation projects of primary and secondary schools in Hebei, Shandong, Yunnan and other areas, which has become an important output of commercial heating projects.
Therefore, the bidding market of air source heat pump heating in the second half of the year will also enter a hot period, household heating and commercial heating rise each other, while gradually narrowing the gap with the same period last year, it will certainly promote the overall development of the air source heat pump market.
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