[SMM Hot Topic] HRC Prices Rose MoM in April, Expected to Fluctuate at Highs Before Mid-May

• Cost Support & Fundamental Improvement: Hot-Rolled Coil Prices Continued to Strengthen in April

As of April 30, the most-traded hot-rolled coil futures contract closed at 3,425 points, up 131 points MoM from March 31. In April, SMM's national average spot price for hot-rolled coil was 3,321.78 yuan/mt, up 54.91 yuan/mt MoM (1.68%).

HRC prices continued to rise in April, mainly due to relatively stable cost support. Additionally, since the start of April, on one hand, semi-finished products export orders were robust, with some steel mills prioritizing delivery of semi-finished product orders, thereby easing supply pressure in the HRC market; on the other hand, amid the peak season, HRC demand release was strong, driving rapid HRC inventory drawdown and significantly easing supply-demand imbalances.

• Before mid-May, HRC prices are expected to continue fluctuating at highs; in late May, attention turns to export support and the extent of demand pullback

Fundamentals, few new maintenance shutdowns have been announced so far, and May HRC production is expected to rebound MoM. However, considering that some steel mills are still actively delivering earlier semi-finished product and HRC export orders, the supply rebound pressure is expected to be manageable.
Demand side, the average apparent demand for HRC tracked by SMM in April was 3.3961 million mt, up 7.52% MoM and down 2.19% YoY. Since the start of April, HRC demand climbed rapidly, mainly driven by a simultaneous rebound in export orders and domestic downstream demand in China.
For May, historically apparent demand for the five major steel products tends to peak and pull back around Labour Day holiday. Combined with weakening domestic trade demand in some downstream industries, further upside room for May HRC demand is expected to be limited, with overall demand likely edging down slightly MoM from April, and apparent demand levels falling below the same period last year.

In the short term, downstream restocking demand expectations remain after the Labour Day holiday, coupled with expectations of a third round of coke price increases, and HRC prices are expected to fluctuate at highs for 1–2 weeks after the holiday.
From mid-to-late May, steel demand faces challenges as the traditional peak season winds down, and the steel supply-demand imbalance may widen MoM, limiting further upside room for steel prices.
Other aspects, attention should be paid to export order support and the extent of domestic demand pullback.