Apple to Adjust iPhone Launch Strategy: Two Models Per Year to Boost Market Presence

Published: May 28, 2025 09:02

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It is claimed that Apple will adjust its product launch strategy: releasing two new iPhone models each year

Market news indicates that Apple (AAPL.O) will maintain a strategy of releasing two new iPhone models annually starting this year, to fill the gap in new product launches during the first half of the year. According to IDC data, Apple's market share in China shrank to 13.7% in the first quarter of 2025, marking a decline for seven consecutive quarters. Against this backdrop, by increasing the frequency of new product launches, Apple can better attract consumer attention and maintain market relevance.

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