The production and sales of tungsten and molybdenum plates of Zi Harding Company are prosperous.

Since January this year, the sales of tungsten and molybdenum products in the Chengdu branch of Zigong cemented Carbide Co., Ltd. have increased by 19% compared with the same period last year, completing 103% of the monthly plan. The product sales of its molybdenum wire branch, tungsten wire branch and tungsten-molybdenum branch all exceeded the target, increasing by 16%, 11% and 24% respectively compared with the same period last year. The sales volume of "one of the best" products has made an effective breakthrough, among which, the sales of wire-cut molybdenum wire, fine tungsten wire and molybdenum top have increased by 58%, 5% and 12.5% respectively compared with the same period last year, and the production and operation of tungsten and molybdenum plate has reached a new record high.

In 2022, with the working idea of "cultivating the growth power of new products, upgrading and upgrading to promote development", the Chengdu Branch of Zi Harding Company insisted on the goal of continuing to work unswervingly, and took positive and effective work arrangements and effective measures to break the traditional situation of insufficient orders in January. achieve the gratifying results of year-on-year growth in sales targets in the off-season, and promote a good start for the branch.

Early planning

Define the marketing policy for the new year

In order to achieve a new breakthrough in sales in an all-round way, Chengdu Branch has been planning marketing work in 2022 since the end of 2021. Focus on "one of the best" products, results-oriented, consolidate the value of the customer base, refine the marketing policy. On the one hand, we should implement value customer base management and pay more attention to the growth potential of gross profit margin and sales volume. On the basis of clear objectives, clear tasks and clear responsibilities, we organize target value customers to sign annual cooperation agreements and adopt formula pricing. Technical guidance and other ways to form a long-term strategic cooperative relationship with value customers to ensure that sales are locked and targets are achieved. On the other hand, in accordance with the requirements of fine marketing management, according to the market situation, customer inventory situation, timely adjust the sales discount and incentive pull strategy. For example, according to the analysis of the trend of raw materials, the molybdenum wire branch factory began to carry out exclusive sales activities for WEDM molybdenum wire products in advance, formulated a special sales plan, planned and implemented the double-section feedback activities of "celebrating New Year's Day and welcoming the Spring Festival", and users responded positively. 144% of the sales plan was completed in that month. Through a series of meticulous work planning, the product sales of tungsten and molybdenum plate of Chengdu Branch of Zi hard Company broke through the all-time high again in January, reaching 11% of the annual plan, which made a good start for the whole year's work.

In January, around the goal of a good start, Chengdu Branch held a 2022 annual marketing work meeting to further decompose the task. Each sales department analyzes its 2022 sales index from the aspects of market, customers and products, and puts forward clear and operational measures and suggestions for the existing problems and needed support. and formulated the 2022 marketing policy (including the first quarter marketing policy), provided the necessary decision-making basis and support for Chengdu Branch, and effectively promoted the development of marketing work.

Guaranteed delivery

Ensure that sales orders are stored on schedule

Sales efforts to grab orders, production to ensure delivery. In view of the strong demand and full orders, Chengdu Branch conscientiously does a good job in production variety management, ensures quality and quantity according to the plan, and realizes timely storage and fast delivery of products.

Strengthen the control of production orders to ensure production to promote sales. In January, the molybdenum wire branch of Chengdu Branch overcame the difficulties such as tight time, shortage of raw materials and year-end maintenance, and achieved a production inventory rate of 107% by strengthening precision order management and variety just-in-time management. In addition, all kinds of varieties are delivered on demand, and the punctual completion rate of varieties is up to 100%, which provides a strong support for the branch factory to achieve the 120% monthly sales target.

Actively do enough, do a good job of work-in-process and finished goods inventory. Entering 2022, the tungsten wire branch of Chengdu Branch has full sales orders and heavy production tasks. The branch factory anticipates in advance the connection between the year-end overhaul in January and the Spring Festival holiday production, and plans ahead of time by the end of 2021, with a stock of work-in-process and finished goods reaching 167%. In order to ensure production and promote sales, the branch factory actively does a good job in production and marketing coordination to ensure the completion of key customers and urgent orders. Adjust the operation shift flexibly and give full play to the production capacity before the festival (before stopping production and overhauling) to produce more and produce quickly. In order to ensure the completion of the task, the staff of the branch plant carried forward the spirit of "not missing a day, not slack off for a day," persisted in working to ensure production, and did not leave the post and return to their hometown for the Spring Festival until the afternoon of New Year's Eve the day before.

The tungsten and molybdenum branch of Chengdu Branch implements accurate production scheduling management, and the production organization is arranged on an hourly basis to ensure maximum production capacity and full delivery of production orders. In view of the abnormal supply of raw materials (various types of raw materials), the technician intervened in advance and worked out a response plan to adjust the production process in time to meet the needs of the production organization and make every effort to ensure the normality and stability of the production site.

Since the beginning of this year, as Sichuan Province has adjusted the electricity price and power supply mode during the electricity consumption period, in order to adapt to this new situation as soon as possible, the tungsten wire branch plant will arrange production in the vertical melting station according to the new power consumption period from January 1 to minimize peak power consumption and put an end to peak power consumption, so as to achieve the goal of off-peak production and reducing energy consumption.