How cruel is the "law of the jungle" in the era of smart electric power? Look at these vanishing traditional car brands.

Published: Dec 19, 2021 14:26
How cruel is the "law of the jungle" in the era of smart electric power? Look at these vanishing traditional car brands] with the recent high-profile debut of Niu innovative Energy founded by Li Yinan, the long-forgotten Mahayana has returned to the public eye again. Niu Innovation Energy Automobile Factory is the original site of Jiangsu Jintan Mahayana Automobile Science and Technology Industry Park. Relevant information shows that at present, Niuchuang Motor has obtained the right to use the Mahayana Science and Technology Industrial Park by leasing from Jintan District.

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With the recent high-profile appearance of Niu Innovation Energy, founded by Li Yinan, the long-forgotten Mahayana car has also returned to public view.

Niu Innovation Energy Automobile Factory is the original site of Jiangsu Jintan Mahayana Automobile Science and Technology Industry Park. Relevant information shows that at present, Niuchuang Motor has obtained the right to use the Mahayana Science and Technology Industrial Park by leasing from Jintan District.

"our factory and (production) qualifications are all compliant." As for the cooperative relationship with Mahayana Science and Technology Industrial Park, some senior executives of Niu Innovation Energy said. However, according to Niuchuang insiders, in the end, Niuchuang will buy the Mahayana factory wholly.

In May 2017, Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd. (later renamed "Mahayana Automobile Group"), which was chaired by Wu Xiao, the son of Wu Jianzhong, the former chairman of Zhongtai Automobile Co., Ltd., became the majority shareholder of Jiangling Light Automobile (later renamed "Mahayana Automobile") and obtained the qualification to build cars. By taking over the original Jintan base of Zhongtai Automobile, Mahayana has formed two production bases covering passenger vehicles and commercial vehicles in Fuzhou, Jiangxi and Jintan, Jiangsu, with the manufacturing capacity of SUV, pick-up trucks and light trucks.

However, just over three years later, the two factories owned by Mahayana have changed owners successively-in addition to the Jintan base leased by Niuchuang, its Fuzhou base has also been taken over by BYD.

"there is no official information to release." Although BYD did not give a positive response, some BYD insiders said that the production base will be used for BYD's vehicle manufacturing.

According to public data, Fuzhou BYD was established on September 8 this year and will be expanded based on Mahayana production base in Fuzhou. At present, the ownership of the production qualification of Mahayana has not been made public, but the former has been taken over by the bankruptcy liquidation team of Fuzhou High-tech Zone, and the relevant asset liquidation procedures are being processed.

One is BYD, the independent brand of new energy, and the other is Niu Innovation Energy, a new contestant of new energy vehicles. Mahayana cars will completely bid farewell to the market in the "gap" between the two and disappear in the spring tide of intelligent electrification in the automobile industry.

In fact, such a "jungle law" with the development of the industry shows a certain cyclical law, in this cycle, the "law of the jungle" brand is not the only Mahayana car.

Hanteng, also a subsidiary of Zhongtai Motors, has been taken over by Great Wall Motors in Shangrao's second phase of the plant. It is understood that the Great Wall Shangrao production base will mainly produce Harvard brand SUV models, which will form an annual production capacity of 120000 vehicles in the future; at the same time, the base will invest in the construction of supporting projects such as internal and external decoration, seats, chassis and 150000 engines per year.

In addition to Han Teng, another Guojin car, which is related to Zhongtai Motor, is also doomed. Su Jinhe, a former senior executive at Zhongtai Automobile, founded Guojin Automobile in 2016 to enter the new energy vehicle market. After obtaining the "dual qualification" of new energy vehicles, Guojin's only GM3, which is positioned as a pure electric MPV model, went on sale at the end of 2017.

However, this car did not attract attention in the market, and Guojin Motor also swam to the brink of bankruptcy after a storm of suspension of production and arrears of wages. By August 2020, Zibo High-tech Zone and Geely Science and Technology Group signed an agreement with a total investment of 8.5 billion yuan. After the original Shandong Guojin Automobile production plant, equipment and qualifications were packaged, Geely Science and Technology took over the operation and implemented the adaptive transformation of the production line.

Among the brands that have been "carved up" by a number of car companies is Cheetah. It is understood that as an established car brand, Cheetah has four production bases, including Changsha, Yongzhou, Chuzhou, Anhui and Jingmen, Hubei. In April this year, Geely Holdings announced the hosting of Cheetah's Changsha plant, which will be engaged in the production of new energy vehicles in the future; earlier, Great Wall had taken over Cheetah's production base in Jingmen by way of equity transfer. the recent hot tank 500 is produced here.

"as the traditional fuel car companies gradually accelerate the transformation and upgrading in the direction of intelligent electrification, it can be expected that more backward enterprises will be eliminated by the market in the future." In the view of industry analysts, the cruelty of the "law of the jungle" will be more apparent. "not only the original independent brands, but even some joint venture brands will disappear in the Chinese market."

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

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