[OpenAI develops AI agent features to compete with Grok Bot and Meta's personal AI assistant]

Published: Sep 22, 2026 10:07 (GMT+8)
According to The Information, as competitors like SpaceX and Meta launch personal AI agents capable of handling multi-step tasks, OpenAI is facing pressure to catch up. Sources familiar with the matter revealed that OpenAI is developing new features to compete more directly with the Grok Bot recently launched by SpaceX. The product is designed to help users create an always-online AI "assistant team" that can handle daily tasks in the background, manage software, and collaborate. Another source said OpenAI is also discussing the development of a personal AI assistant to counter a similar product recently launched by Meta. In developing related products, OpenAI may repackage and rebrand its existing "agent" technology, including features already applied in Codex and ChatGPT. Currently, some OpenAI application users have already connected it to their email, calendars, and other applications, enabling tasks such as automatically scheduling meetings and communicating with enterprises via email, with some tasks even taking days to complete.

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