Haier Smart Home Partners with Paris Retailers for Brazil's Largest Online and Offline Appliance Networks

Published: Sep 15, 2026 14:52

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On September 5, Haier Smart Home signed strategic cooperation agreements with two retailers in Paris, gaining immediate access to Brazil’s largest online traffic pool and largest offline home appliance network. From a broader perspective, Haier skipped the traffic-building phase of a cold start and embedded itself directly into Brazil’s most mature commercial ecosystem, moving from channel expansion to omnichannel brand operations. With local air conditioner and television production lines already in operation and refrigerator and washing machine capacity under planning, this deal completes the cycle of local manufacturing, omnichannel sales, and data-driven operations.

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