SHANGHAI, Aug 3 – At a time when the global ferrous metals sector is undergoing constant restructuring, ASEAN has emerged as a pivotal growth hub for the steel industry, fuelled by robust end-market demand, fast-expanding production capacity and shifting cross-border trade dynamics. Regional infrastructure upgrades, local capacity iteration, and trade policy adjustments are collectively driving ongoing changes in the supply-demand structure, pricing system, and supply chain of the ASEAN steel market. The industry urgently needs a specialized, international dialogue platform to address development pain points and unlock global business opportunities.
Against this industry background, a delegation from Shanghai Metals Market (SMM) paid a special visit to the Malaysian Iron and Steel Industry Federation (MISIF) on July 31. Both sides engaged in in-depth discussions on core topics such as cross-border resource coordination, exhibition cooperation, industrial information sharing, and co-construction of market trends, with a focus on SMM's industrial layout in the ASEAN region and the building of a cross-border cooperation ecosystem.
The SMM delegation includes:
- Horin Dong, Manager of the Overseas Market Department;
- Thomas Chong Keat Lam, Senior Steel Analyst;
- Ng Yu Hong, Steel Analyst;
- Jack Teah, Senior Iron Ore Analyst
MISIF
- Tan Ai Joo, CEO;
- Eveline Chu, Manager

About SMM
SMM has long been deeply engaged in global commodity industry services, continuously deepening cooperative ties with government and enterprise institutions and industry associations across various countries, and steadily expanding its global industrial service network. Leveraging a mature collaborative model with Indonesian government, enterprises, and associations, SMM has established a comprehensive closed-loop ecosystem for sharing overseas exhibition and conference information, continuously iterating and upgrading its industrial big data system to achieve efficient global market information exchange and joint resource building and sharing. SMM will hold the 2026 SMM ASEAN Ferrous Metals Summit from November 26-27, 2026 in Kuala Lumpur, Malaysia, and has formally extended an invitation to MISIF, sincerely inviting the federation to bring its member enterprises to attend and share industry insights, jointly building a multilateral dialogue platform for the ferrous metals industry that links multiple ASEAN countries.
This summit has received strong support from a number of Southeast Asian and South Asian industry organizations, including the Indonesian Iron and Steel Industry Association, the Vietnam Metal Recycling Forum, and the Material Recycling Association of India. Executives from several overseas core steel mill have confirmed their attendance and will deliver keynote speeches. We will invite more high-quality upstream and downstream enterprises from the industry chain in China and overseas.
SMM organizes 50+ professional events each year, including industry summits, industry forums, and field trips. Of these, 40 are deeply rooted in the Chinese market, nearly 10 are precisely positioned in core Southeast Asian markets, and a small number cover Europe and Africa. Overseas events have earned global industry recognition thanks to authoritative industry guest lineups, solid industry survey data, and precise supply-demand matchmaking services. SMM has organized a series of high-end summits in Indonesia in cooperation with local authorities such as the Ministry of Foreign Affairs and the Indonesia Nickel Miners Association (APNI), gathering 300+ industry elites, and were complemented by professional field trip activities along the overseas industry chain, comprehensively empowering regional industry exchanges and trade matchmaking.
Cooperation between SMM and MISIF
Regarding long-term cooperation between the two sides and joint promotion of the Summit, both sides engaged in in-depth discussions on a mutually beneficial, win-win, and sustainable regular cooperation mechanism, laying the foundation for the future joint empowerment of the steel industry in Malaysia and ASEAN.
Industry data and market services cooperation was one of the core priorities of this discussion. MISIF shared the development status of the Malaysian steel market, industry statistical characteristics, and report publication plans. SMM detailed its platform’s compliant subscription service model, which strictly protects enterprises’ confidential operational data and can provide customized industry insights, market analysis, and trend research services tailored to local Malaysian market characteristics and enterprise-specific needs.
Furthermore, the two sides exchanged views on global cross-border trade data discrepancies, customs statistical characteristics of various countries, and international trade market variables, etc. Leveraging its comprehensive port data monitoring system, SMM can provide data-sharing services such as high-frequency updated actual port inventories in China. Both sides reached a consensus on establishing a regularized communication mechanism in the future to continuously carry out collaborative exchanges on industry information, market data, and industry trends.
About the 2026 SMM ASEAN Ferrous Metals Summit
SMM is thrilled to announce that we will hold the 2026 SMM ASEAN Ferrous Metals Summit from November 26-27, 2026 in Kuala Lumpur, Malaysia. This event is the premium platform in the ASEAN ferrous metals market that converge 400+ decision-makers from mines, mills, trading houses, processors, equipment and technology providers, and logistics operators at the same table — precisely when the regional order is being rewritten.

Conference Highlights
1. ASEAN Steel Market Outlook
An in-depth analysis of regional steel demand, with consumption expected to reach 87.9 million mt in 2026, driven primarily by Vietnam, Indonesia, and the Philippines.
2. China—ASEAN Trade and Supply Chain Restructuring
Exploring shifting flows of HRC, billet, slab, and other steel products amid changing supply patterns, trade remedies, and regional market dynamics.
3. Capacity Expansion and Production Transition
Examining ASEAN’s evolving steelmaking landscape, including BF-BOF capacity growth, EAF development, overseas investment, and new regional production hubs.
4. Trade Policies and Market Access
Assessing anti-dumping measures, tariffs, RCEP-related opportunities, and regulatory changes reshaping steel trade across ASEAN.
5. High-Growth Demand and Product Opportunities
Identifying opportunities from infrastructure, construction, automotive, and advanced steel applications, with a focus on Indonesia, Vietnam, and other emerging markets.
6. Executive Networking and Regional Cooperation
Connecting leading producers, traders, buyers, investors, associations, policymakers, and industry experts across ASEAN, China, and global markets.
Senior Speakers 2026


Scenes from Past Conferences
Conference Agenda




Contact: Horin Dong
WhatsApp: +8618721310824
Email: horindong@smm.cn
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