[SMM Aluminum Flash News] Red Bull Strengthens Aluminum Circularity Strategy and Targets Net-Zero Emissions by 2040

Published: Jun 10, 2026 17:47

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Red Bull is reinforcing its sustainability strategy by prioritising aluminum packaging, circular economy initiatives and long-term emissions reductions. Producing more than 12 billion aluminum cans annually across over 175 countries, the company views aluminum as a key material supporting its environmental goals due to its infinite recyclability and closed-loop recycling potential. Since 2025, all aluminum used in Red Bull beverage cans has been sourced from Aluminum Stewardship Initiative (ASI)-certified suppliers. The company also supports deposit return schemes (DRS) and other recycling programmes to improve can collection rates. In line with its Science-Based Targets initiative (SBTi) commitments, Red Bull aims to reduce Scope 1 and 2 greenhouse gas emissions by 42% by 2030 and achieve net-zero emissions across its value chain by 2040.

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