Nissan to Leverage New Technology in Sprint Toward Annual US Sales Target of 1 Million Units

Published: Apr 16, 2026 11:23

Save

[Nissan Targets 1 Million Units in Annual US Sales, Banking on V-6 Power, AI Intelligence and All-New Products] Nissan CEO Espinosa Ivan, in a new corporate vision unveiled on April 14, stated that the loss-making Japanese automaker would be revitalized through V-6 engine performance, a streamlined product lineup, ultra-efficient engineering R&D, and AI technology. Under the plan, Nissan is expected to increase its US sales to 1 million units by the fiscal year ending March 31, 2031. This is a level the company has not reached since its combined Nissan and Infiniti brand US sales hit 1.35 million units in 2019.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or to learn more information, please contact: lemonzhao@smm.cn

For more information on how to access our research reports, please contact:service.en@smm.cn

Related News

29 mins ago

AITO M8 Achieves 170,000 Deliveries in One Year Since Launch

On April 16, the AITO M8 surpassed 170,000 units in cumulative deliveries within one year of its launch.

29 mins ago

2 hours ago

Renault plans to cut up to 20% of its engineers globally over the next two years

[Renault Plans to Cut Up to 20% of Engineers to Reduce Costs] In a bid to streamline operations amid an increasingly competitive environment, Renault Group plans to cut up to 20% of its engineering workforce globally over the next two years. On April 14, a Renault media spokesperson said in a phone response to Bloomberg's inquiry about the layoffs that the French automaker currently has more than 11,000 engineers worldwide, and the specific layoff arrangements will be decided by Renault's management in each country.

2 hours ago

Geely Integrates European R&D Operations to Narrow Launch TimeGeely Integrates European R&D Operations to Narrow Launch Time Gap of Car Models Between China and Europe

[Geely Integrates European R&D Operations, Cutting China-Europe Car Model Launch Gap in Half] Geely Auto Group is integrating its European R&D operations and plans to double the number of European car model projects by 2027. The move aims to shorten the time gap between a car model's launch in China and its launch in Europe from over one year to within six months.

2 hours ago