Sales of Consumer Goods Under Trade-in Policy Exceeded 430 Billion Yuan in Q1

Published: Apr 15, 2026 10:39

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According to commercial big data, from January to March this year, sales of consumer goods under the trade-in policy exceeded 433.17 billion yuan, benefiting 60.933 million consumer visits. Specifically, 23.205 million units of six categories of home appliances were sold under the trade-in policy, driving sales of 95.43 billion yuan; 36.32 million digital and smart products were sold as new purchases, driving sales of 109.05 billion yuan.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

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