CICC: China's Black TV Manufacturers Reshaping Global Color TV Industry Landscape

Published: May 27, 2025 09:42

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[CICC: The Color TV Industry Landscape is Being Reshaped, Global Competition Opens Up Growth Space for China's Leading Black TV Manufacturers] A CICC research report states that since 2000, South Korean enterprises have gradually occupied the high ground of global color TV brand competition by leveraging the advantages of the entire industry chain. Today, however, the layout of China's industry chain has surpassed that of others, and R&D innovation by brand owners has accelerated, leading to changes in the global color TV market competition landscape. Over the past decade, the Matthew effect has become evident in the black TV sector, with Chinese enterprises squeezing out the market share of local small and medium-sized brands globally with their quality-to-price ratio. In 2024, the global color TV CR4 reached 56.3% (Omdia data). In the medium and long-term, we believe that with the popularization of mid-to-high-end Mini LED technology and breakthroughs in global market share, China's black TV enterprises are reshaping their brand images globally. The continuous improvement of profitability may reshape the industry's valuation system and open up new growth spaces.

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