Over 10 Mainstream Automakers Raise Prices on Select Car , NEV Market Shifts to New Phase of Value-Based Competition

Published: May 21, 2026 09:13

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Since May, the NEV market has quietly undergone a shift in direction — more than 10 mainstream automakers, including BYD and Changan Qiyuan, have raised prices on select car models, with per-vehicle increases ranging from 2,000 yuan to 10,000 yuan. Against the backdrop of rising raw material costs and industry profits under pressure, the unsustainable low-price involution in the auto market has given way to a round of price increases characterized by "cost-driven necessity, notable structural differentiation, and more diversified pricing approaches." Industry insiders generally believe that the NEV market is transitioning from the extensive price competition of "volume discounts" to a new phase of value-based competition centered on technology, products, and services.

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