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[Samsung Q2 Regains Top Spot in Global Smartphone Market]

Published: Jul 14, 2026 15:39
Industry data released on Tuesday showed that Samsung Electronics regained the top spot in the global smartphone market in Q2, surpassing its US rival Apple. According to data from market research firm Counterpoint Research, Samsung accounted for a 24% share of global smartphone shipments from April to June, with Apple in second place at 20%. The firm’s earlier data showed that in Q1, Apple led the global smartphone market with a 21% share, ahead of Samsung’s 20%. Counterpoint attributed Samsung’s strong Q2 performance to the robust sales of the Galaxy S26-series, relatively mild price adjustments in key markets such as India and the Middle East, and aggressive sales promotions.

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