[IDC: China's Smartphone Market Shipments Down 4.3% YoY in Q2 2026]

Published: Jul 14, 2026 15:37

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Preliminary data from IDC's Worldwide Quarterly Mobile Phone Tracker shows that China's smartphone market shipments in Q2 2026 were approximately 66.01 million units, down 4.3% YoY, marking five consecutive quarters of YoY decline. Since late March, Android producers have been forced to successively raise product selling prices or adjust configurations due to the continuous climb in the cost of core components such as storage, significantly dampening consumers' willingness to upgrade. Meanwhile, the boost effect of the national subsidy policy on demand has gradually weakened. As a result, during this year's "618" shopping festival, overall smartphone sales in China declined nearly 15% compared to the same period last year, reflecting short-term weakness in demand.

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