SMM Network News: after nearly 30 years of history, the domestic air-conditioning industry has entered a period of stock competition from the incremental stage of rapid development since 2019. According to the total data of (AVC), the retail sales of domestic air conditioners in 2019 were 197.9 billion yuan, down 1.6% from the same period last year. At the beginning of 2020, the sudden outbreak of COVID-19 made the originally depressed air conditioning market even worse. From January to October 2020, retail sales of domestic air conditioners totaled 130.5 billion yuan, down 22.8% from the same period last year, and retail sales of 43.92 million units were down 12.8% from the same period last year. The occurrence of the epidemic has also accelerated the upgrading of the concept of domestic consumption. With the further increase of consumers' attention to the health of indoor air, the heat of healthy air-conditioning products with the functions of fresh air, purification, self-cleaning and high temperature sterilization has increased.
After the arrival of the epidemic, the technology of cleaning and sterilizing functions of air-conditioning products has been upgraded rapidly.
In February, Haier Air conditioning issued a 56-degree C sterilization air conditioner. According to a third-party test report, Haier 56C sterilization air conditioner has a self-cleaning dust removal rate of 99.7%, a self-cleaning sterilization rate of 99.4%, and an evaporator temperature of more than 56 ℃. According to Oviyun (AVC) online monitoring data, Haier 56C sterilized air conditioning brand accounted for 64.7% of the internal retail volume in the first three quarters of 2020.
Midea air conditioners launched the fourth generation of self-cleaning products, through deep condensation, frosting cleaning, while using 30 minutes 56 ℃ high temperature steam to wash off dust and dirt, with silver ion filter screen, cleaner and fresher air supply, and give the air conditioner a clean "lung".
Gree Air Conditioner innovates and launches a 56-degree clean bacteria self-cleaning system, which cleans and removes dust through four steps of evaporator "condensation, frosting, defrosting and drying", plus 56 ℃ high temperature sterilization and 30min continuous heating, thus achieving the integration of dust removal and sterilization.
Ox also held a press conference on the removable air conditioning cloud of the "core clean world" movement. According to reports, this "clean core clean" air conditioner has a groundbreaking snap design, and the air conditioning movement is more convenient to disassemble and clean, without the help of tools. The shell, air duct, air blade and wind wheel and other components can be removed with bare hands, and the components can also be washed directly with clean water. Once dismantled and washed, the real cleaning of the air conditioner can be achieved, making it simple and easy to clean the air conditioner from now on.
Through the continuous efforts of air-conditioning enterprises, the self-cleaning and sterilization technology of air-conditioning is rapidly upgrading, making great strides in the direction of more convenient, more efficient, deeper and more thorough sterilization.
After the "epidemic" situation, fresh air conditioning has become a new favorite in the air conditioning industry. Fresh air conditioning integrates the two characteristics of traditional air conditioner and new fan. It not only adjusts indoor air conditioning, but also introduces fresh air through Filter to indoor to improve indoor air quality quickly.
Hisense Air Conditioner launched the Health Home X series fresh air air conditioning, which can realize "turn on for three minutes, and the room is full of fresh air". Its own somatosensory recognition system can intelligently judge human comfort and adjust the air volume, but also can independently supply air to the left and right, on the one hand, increase the circulation air duct, on the other hand, it can avoid the crowd. Since then, Hisense Air conditioning and promote the release of the first group standard of Xinfeng Air conditioning.
Gree Wind has no boundary fresh air conditioning, with two-way flow fresh air ventilation system, simulation of human breathing, plus built-in HEPA filter, multiple Filter outdoor pollutants, discharge of indoor formaldehyde, PM2.5 and other harmful gases, two-way air exchange, one breath after another, to achieve real air exchange.
Beauty's leading fresh air conditioner uses the most advanced double hybrid fresh air system with a micro-positive pressure base to move the good outdoor air into its own room and always enjoy fresh and comfortable air; its main S+ no-wind system realizes that the cold wind is not blowing directly, no wind is comfortable, and enjoy cool.
Sales of Xinfeng air-conditioning products have increased significantly, accounting for nearly 30 per cent of the offline high-end market share of Xinfeng air-conditioning products in April, according to (AVC) offline monitoring data. Online channels, JD.com said that during the first 10 minutes of the opening of health home appliances, the turnover of purifying and removing bacteria air conditioners increased five times compared with the same period last year; during the double 11 period, SUNING and big data showed that sales of self-cleaning and fresh air health air conditioners increased by 195% compared with the same period last year. At this stage, fresh air conditioning is still in the early stage of development, the future products will improve the efficiency of fresh air exchange while optimizing noise control, and compatible with purification, cleaning and other functions, so that fresh air air conditioning will really become an intelligent indoor air housekeeper of consumption.
It is estimated that the retail sales of domestic health air conditioning products for the whole of 2020 are 128.7 billion yuan, down 6.7 percent from the same period last year, and the retail volume is 43.08 million units, an increase of 3.8 percent over the same period last year. Retail sales accounted for 81.1%, an increase of 11.4 percentage points over the same period last year.
