SMM News: Zhu Junhua, vice president of Greentown Management Holdings Co., Ltd., pointed out in the keynote speech section of "theme Forum II: multiple Deep Water areas" of 2020 Boao Real Estate Forum that in the past, policy research in the real estate industry was far more than research on products and services; attention to transaction data was far higher than attention to contribution; anxiety about the external environment was far higher than anxiety about internal capabilities.
The golden age of light assets has come, he says. In its view, the agent construction industry can be divided into three times, namely, the era of wild speed, the era of great bad, and the era of urban renewal.
"the era of raging is 2016-2018, when all enterprises rush into hundreds of billions of dollars and make a sprint on a large scale through the operation of the" three highs ": high leverage, high debt and high turnover. The first step in this process is to sink the market, and the survival model of local developers in the relatively stable fourth-and fifth-tier cities has been greatly impacted. " Zhu Junhua said.
In this process, the agent construction model is the most friendly, management companies export brands, export standards, export mature management system, to jointly create market self-premium, to share the market dividend.
In the bad times, customers become a large number of capital companies, including Oriental, Cinda and a large number of non-performing assets disposal companies to open asset packages and require management companies to dispose of them.
And future urban renewal. "the customer structure is constantly changing. Three years ago, it was dominated by small and medium-sized developers, and a year ago it became a large number of capital companies. What is the main reception now?" The county-level government and the state-owned and central enterprises of city investment and brigade investment. In this process, it is necessary to keep up with the pace of urban renewal, cross-industry resource integration, industry introduction and operation, content reengineering and innovation. " Zhu Junhua said.
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